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Nick Lazzaro ’23 Wins 40 Under 40 Award

Nick Lazzaro with friends and family

In recent news, Holy Cross has been excited to witness the achievements of one of its alumni, Nick Lazzaro, a member of the class of 2023. Nick has been making headlines in the entrepreneurial realm with his company, Nick’s On-Site Detailing. His journey from a student at Holy Cross to a successful business owner not only deserves applause but also offers valuable lessons for aspiring entrepreneurs within our community.

Nick’s recent recognition in the Worcester Business Journal’s esteemed 40 Under 40 awards ceremony is a testament to his dedication and innovation through Nick’s On-Site Detailing. This acknowledgment not only celebrates his achievements but also highlights his entrepreneurial spirit, which has set him apart in the business world.

During his time at Holy Cross, Nick actively engaged in the Ciocca Center Shark Tank Competition, an experience he considers pivotal in shaping his entrepreneurial path. Reflecting on this experience, Nick emphasizes the importance of effective pitching, noting how the competition provided him with a platform to refine his skills, receive valuable feedback, and gain confidence in presenting his ideas. “The shark tank competition was instrumental in my pitching skills development. It allowed me to learn from mistakes, receive feedback from alumni, and gain comfort in presenting,” Nick shared.

A key takeaway from Nick’s journey is his unwavering determination to seize opportunities and step out of his comfort zone. His decision to apply for the Worcester 40 Under 40 award underscores the significance of taking risks and putting oneself out there, ultimately leading to remarkable achievements. Nick also advises current Holy Cross students to embrace challenging coursework, believing it will equip them with the skills and resilience needed for future success.

Nick Lazzaro’s journey from Holy Cross student to a recipient of prestigious business awards is both inspiring and instructive. His story serves as a beacon of hope for budding entrepreneurs within the Holy Cross community, reminding us of the importance of perseverance, seizing opportunities, and embracing the journey towards our work. 

Written by Nico Corporon ’26
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Students Explore Business Over Winter Break

Students at Fidelty Networking event with Tom Jessop '88 President of Fidelity Brokerage

Kicking off the spring 2024 semester, 160+ students participated in four concurrent workshops the week before classes began.  The week of January 18-22 was led by 25+ alumni presenters and mentors in the following areas:

Fullbridge Professional Edge: This simulated workweek provides exposure to the basics of business and an opportunity to collaborate in teams through active learning culminating in a final presentation where students present a growth idea for a Fortune 500 company. Special congratulations to Team Under Armour for the innovative growth idea securing them each the top prize of a $300 Apple gift card! Kathryn Sweet ’26, Charles Bacon ’27, Marisa Mamak ’27, and Mary Powers ’27 led by Coach Carmen!

Corporate Finance & Banking: 38 students toured at top Boston banks including Bank of America with Ted Lynch ‘84, SV Health Investors with Tom Flynn ‘87, and Natixis Asset Managers with Beatriz Pina Smith ‘87.  The highlight of the workshop was the fourth annual networking event held at Fidelity, hosted by Tom Jessop ‘88.  

Interview Prep: Personal branding and a core value proposition are key to successful interviewing. 86 students further developed their elevator pitch and practiced interview skills with the Center for Career Development followed by successful career tips from notable alumnae including Mimi Doherty ‘02 and Christina Imrich ‘08.

Marketing Communications & Sales: Alumni led 34 students through the practical exploration of advertising, marketing, sales, and public relations including, JR Butler ‘08, Catherine Cote ‘18, Tyler Dooley ‘17, Katie Macdonald ‘07, Kerri Mannion ‘19, Courtney Quinn ‘96, Cal St. Denis ‘08.  Teams competed in the PepsiCo Challenge, each tasked with bringing SodaStream to the next level with short- and long-term strategic thinking. Thank you to our PepsiCo judges Rowan Burgess ’23, Maureen Connolly ’18, Alex Smith ‘14, and Chris Vandervoorn ’19.

Many of the students participated in more than one opportunity as they worked towards Business Certificate Program completion, including the month-long Excel Tutorial offered during the month of January.

Check out the @holycrossbusiness Instagram page for photos from the event and follow to stay up to date with future programming and highlights. 
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Entrepreneurship Course Students Pitch Business Ideas for Final Presentations

Students Presenting

Thursday, December 7th marked the last day of classes and final presentations for students in the Entrepreneurship Class taught by Tom Patton ’86. Students presented business ideas to a panel of judges from SV Health Investors, including Andrew Capetta,  A.J. Rossi, and Megan MacDonagh.  SV Health Investors is a venture and private equity investor that backs entrepreneurs in the healthcare space. 

Students pitched their ventures on a variety of innovative topics including:

  • PennyVentures, an app to support students who study abroad that combines budgeting, social media, and connections to local restaurants and services vetted by users.
  • Bass River Cruise, a luxury boat company providing unique water bound experiences on the Cape.
  • Splitz, an app that easily divides expenses for group online orders. 
  • VapeEscape, nicotine patch therapies in fun shapes and colors to encourage young adults to quit vaping without the stigma. 
  • UniBite, an app to aid college students in maintaining healthy and nutritious diets.

After deliberating, the panel announced the winning teams.  Second Place went to Team UniBite comprised of Devyn Gianino ‘25, JP McCarthy ‘24, Ashley Bunici ‘26, and Nico Corporan ‘26.  First Place went to team VapeEscape comprised of Eileen Evans ‘25, Mikey Rufino ‘24, and Mary Pat Sayre ‘24.  

First Place Team

To close the event, Cassie Gevry, Associate Director of Business Certificate Programs for the Ciocca Center at Holy Cross, shared the dates for upcoming spring events such as CrossTank, the annual Holy Cross spring pitch competition, to be held on March 25, 2024. She also announced that the city of Worcester will hold the inaugural WooTank Intercollegiate Showdown on April 2, 2024 where winning teams from their respective college competitions will compete for capital from real sharks. This year, competing colleges include Holy Cross, WPI, Clark University and Nichols College. Students from the Entrepreneurship course were encouraged to compete. 
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No More Confusion: Your Ultimate Guide to Marketing Communication Lingo

 

Cartoon picture of business people talking

Considering that every industry has its own language, concepts and acronyms, try to familiarize yourself with this list if you are interested in the Marketing Communications industry. The list of need-to-know terms will continue to grow as time, techniques and technologies advance so feel comfortable asking about a term or acronym if you are unfamiliar with it because chances are that others are also in the dark when they hear “UX”, “KPI” or “CTA”. 

Analytics

In marketing, analytics refers to the process of analyzing data to determine the return on investment of a particular marketing activity. Marketers may also use the term analytics to talk about the dashboard or system they use to review and track this data.

B2B

This acronym is shorthand for business-to-business marketing. B2B companies are those that market their products or services to other businesses.

B2C

This acronym stands for business-to-consumer marketing. B2C companies sell their products or services directly to the end consumer.

Brand

A brand is the way a company is perceived and experienced by potential customers. Pieces of a brand include its logo and other design elements, the voice it uses when interacting with customers and the target customers it’s known for serving.

Brand awareness

The extent to which potential customers are familiar with your company and the distinct images or qualities that are associated with what you are selling.

Buyer persona

Buyer personas are the imaginary people marketers target when they design ads or create content like website copy. Although buyer personas aren’t real people, they are created based on data from actual consumers. These personas are then used to inform the audience, tactics and tone of the messages delivered.

Call to action (CTA)

 A call to action is a prompt that encourages website visitors to take a certain action, such as subscribing to an email newsletter or submitting a contact form. CTAs are used to guide potential customers through the next step in a sales funnel. Campaign

A campaign is a cohesive set of marketing activities designed to achieve a specific goal, like increasing sales for a certain product or spreading awareness of a new product feature.

Case study

Case studies are a type of content that typically showcases a company’s work with a past customer, often with a heavy focus on statistics or other quantifiable data that help highlight how the company achieved the desired results.

Cold calling/emailing

A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.

Content

Content is any piece of information that’s created to be viewed by an audience. This could include blog posts, email newsletters, social media posts, videos or even print brochures.

Customer journey

Continue reading “No More Confusion: Your Ultimate Guide to Marketing Communication Lingo”
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2023 Innovation Challenge – Recap

Brendan Candon '10 speaking

The Ciocca Center, in partnership with HC Launch, hosted the annual Innovation Challenge yesterday afternoon. Yesterday’s competition revolved around business solutions for SidelineSwap, the premier marketplace dedicated to connecting athletes and sports enthusiasts in the dynamic world of sports gear selling. Founded by Brendan Candon ’10 in 2015, SidelineSwap has a remarkable track record of facilitating transactions exceeding $250 million and has earned its place among the fastest-growing global marketplaces, as recognized by the esteemed Andreessen Horowitz A16z Top 100 list. Backed by influential investors, including strategic partners such as Dick’s Sporting Goods and eBay, SidelineSwap is not only a platform for buying and selling sports equipment but a community-driven hub that empowers athletes to access quality gear affordably. The recent addition of the Trade-in Platform further exemplifies SidelineSwap’s commitment to innovation, enabling retail partners to create circular shopping experiences and fostering a sustainable and accessible marketplace for sports enthusiasts worldwide.

Students were tasked with pitching one of three solutions proposed by the CEO himself: 

Identifying Potential Sales Opportunity:

Identify a sport with over $10 million annual secondhand gear sales potential, requiring research on market size and characteristics for a successful second-hand marketplace.

Creating a User Experience Using AI:

Design an AI-driven user experience to address user problems and drive positive outcomes for SidelineSwap.

Designing a Solution For Cleaning Bats and Clubs in Bulk:

Propose solutions for efficiently cleaning baseball bats, softball bats, and golf clubs in bulk before listing on SidelineSwap.

Integrating AI into the UI: Securing 1st place, API-tizer tackled the challenge by suggesting an innovative incorporation of AI into SidelineSwap’s user interface. Rather than taking the conventional route of directly enhancing the user experience, API-tizer put forth a groundbreaking proposal to integrate AI seamlessly into SidelineSwap’s UI. This integration, facilitated through an API, was specifically aimed at photo verification and data-related processes for enhanced verification. The team not only addressed the prompt but also demonstrated forward-thinking by devising cost-effective strategies for the smooth integration of this advanced tool. Their pitch underscored a profound understanding of how strategically deploying AI could fortify user trust and elevate the overall credibility of the platform.

Savvy Sam: Claiming the 2nd place position, Team Sam directed their focus toward creating a more personalized and efficient user experience. Their innovative solution involved introducing a virtual chat assistant, named Sam, to SidelineSwap’s website. This AI-powered assistant was conceptualized to facilitate personalized user interactions, streamlining the process for users to find customized sports gear more efficiently. Team Sam’s approach emphasized the importance of user-centric design and showcased a commitment to enhancing the overall journey for SidelineSwap users, aligning with the prompt’s objective of using AI to drive positive outcomes for the business.

Squeaky Clean Solutions: The Clean Team, securing 3rd place, devised a meticulous solution aimed at optimizing the cleaning process for SidelineSwap. Acknowledging the operational challenge of managing thousands of sports products, especially baseball bats, softball bats, and golf clubs, the team presented an innovative proposal. Their approach involved implementing ultrasonic cleaners for golf clubs, demonstrating a practical and cost-effective strategy to enhance efficiency and reduce costs in the cleaning process. The Clean Team’s pitch showcased a thorough understanding of the operational intricacies within SidelineSwap’s warehouses, highlighting the significance of maintaining product quality through streamlined cleaning procedures.

Thank you to our judges, Tom Brennan ’86, Terry Waters ’81, and Brendan Candon ’10 for their invaluable time, expertise, and thoughtful evaluation during the SidelineSwap Innovation Challenge.

Winners:

First Place team

API-tizers (Meggan Fourie ’25, Maura Switzer ’25, Ivor Teagle ’25)

1st Place – $1,000:  API-tizers (Meggan Fourie ’25, Ivor Teagle ’25, Maura Switzer ’25)

2nd Place – $500: Team Sam (Nico Corporon ’26, Sean Doyle ’26)

3rd Place – $250: Clean Team (Briana Sullivan ’24, Nico Popeleski ’26, Maya Kryzwda ’24)

Written by Liz Garfield ‘24 
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2023 Women in Business Conference Recap

Women in Business Keynote Interview

The 18th annual Women in Business Conference at Holy Cross held on Saturday, November 4, 2023 was an empowering and inspirational event for alumnae and students alike. It focused on various aspects of women’s careers and personal growth within the business world. Here are a few key takeaways from the conference: 

Empowerment and Inspiration: The conference serves as a beacon of empowerment and inspiration for women pursuing success in the business industry. It aims to encourage women to strive for their goals and advance their careers while networking with other alum.

Diversity: Marybeth Kearns-Barrett ‘84 P22 27, the Director of the College Chaplains, emphasized the importance of diversity in her message. This underscores the significance of inclusivity in the business world.

Holy Cross Impact: Christine Anderson ’99, who is the Global Head of Corporate Affairs at Blackstone, served as the keynote speaker. She discussed the value of her liberal arts education in her career journey and highlighted that success in business is not limited to specific majors. Anderson pointed out that the finance industry, though still male-dominated, is a great place for women to work. She encouraged women to actively participate in discussions and engage in the field. She mentioned that Holy Cross’s mission statement still resonates with her, suggesting that the college’s values of “being women for and with others” continue to guide her in her career. 

Networking and Support: Anderson called for students and alumni to support each other and work to strengthen their network at Holy Cross. This highlights the importance of networking and building a supportive community which Holy Cross fosters.

Continuous Improvement: The call for students to always strive to be better indicates the importance of personal and professional growth and development.

Overall, the conference provided a platform for women to learn from successful women in business, gain insights into career development, and foster a sense of community and support among students and alumni. It emphasizes the value of education, diversity, and the importance of women’s active participation in traditionally male-dominated fields like finance.

Special thanks to the conference student organizing committee led by Liz Garfield ’24, Bridget Hayden ’24, Sydney Ives’ 24 and Alexandria “Sasha” Paradise ’24.  Your year-round leadership and enthusiasm in bringing together alumnae and students has been notable.  Thank you! 

Written by Liz Garfield ‘24 & Ariana Clark ‘25.
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10th Annual Shark Tank Winner Announcement

Shark Tanke winner holding large check

The 10th annual Shark Tank Competition was held on Sunday, April 16th in the Performing Arts Center, hosted by HC Launch through the Ciocca Center. Held in person for the first time since 2019, this year’s competition displayed a new generation of Holy Cross entrepreneurs. From photography, candlemaking, to tech solutions, there was a variety of creativity and problem solving involved.

Three well-seasoned business professionals volunteered their time to select this year’s winners. The judging panel included former Ciocca Center Director David Chu, Venture Forum Executive Director Zak Dutton, and Inmedix Co-Founder Tim Sciarrillo ’82, as teams competed for $9,000 in prize money. Along the way, each team was connected with a mentor who provided guidance and feedback. Thank you to our mentors Brendan Candon ’10, Rob Murner, Larry Naughton ’93, Bill Phelan ‘04, Nalani Ramos Ruiz ‘21, Kelly Shaw ‘09 and Eamon Troy ‘11. Continue reading “10th Annual Shark Tank Winner Announcement”
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Prof. David Chu Announces Retirement After 31 Years

David Chu, associate professor of accounting and director of the College’s Carlyse and  Arthur A. Ciocca ’59 Center for Business, Ethics, and Society has announced that he will be retiring at the end of this academic year, closing a 31-year career at Holy Cross.

Chu joined the Holy Cross faculty in 1991 and was promoted to associate
professor in 1997. “I have had a wonderful 31-year career at Holy Cross, starting in the fall of 1991 as an accounting professor in the economics department, and subsequently directing the business program for the last 16 years,” he says. “I am extremely grateful for all the support and camaraderie given to me by the administration, colleagues, and alumni.”

Cassie Gevry, associate director, and Kathy Kinnarney, program coordinator, of the Ciocca Center, share that he will be missed for his leadership, support, and friendship over the years.  Students, parents, faculty, staff, and alumni should continue to connect with the Ciocca Center through these contacts.

The College community wishes David a happy and healthy retirement!

Read the announcement in the Holy Cross Magazine and the interview by Conor Joslin ’23 on the blog.

 
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Think Like an Actress at the 16th Annual Women in Business Conference

Fierce+Females+workhsop

The sixteenth annual Women in Business Conference will be held on Saturday, November 13, 2021.  The student planning committee is hard at work identifying alumnae speakers, clarifying what exactly a hybrid conference looks like, and the exciting ways to engage students and alumnae from various industries and career stages. We are thrilled to be offering this year’s conference in a hybrid format to maintain the exciting geographical reach of the 2020 virtual conference as well as welcome those interested in joining us in person on the hill.

What can you look forward to? Read on for exciting announcements about the fall Women in Business conference!  Continue reading “Think Like an Actress at the 16th Annual Women in Business Conference”
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Holy Cross Offers Students a Well-Rounded Education

Female Headshot

Caroline Krumsiek ‘22, is an economics major at the College who is also pursuing a Certificate in Business Fundamentals through the Ciocca Center for Business, Ethics, and Society.  “One of the best things about Holy Cross is that the school gives you unique opportunities to obtain a well-rounded education,” starts Caroline “and the Ciocca Center introduces you into the world of finance, business, and entrepreneurship.”

As a part of the Business Certificate Programs, all students must first explore an introductory overview of business through the Fullbridge Professional Edge Program at Holy Cross.  “My favorite part of Fullbridge was being in a professional environment because it helped me to learn how to communicate effectively and professionally.  I think my experience with Fullbridge and the other industry-specific workshops will help me to be prepared for my upcoming summer internship. I gained experience in a professional environment, and learned important skills such as Excel, data analysis, and communication.”

As a rising senior, Caroline has successfully completed all of the required workshops, her favorite being Interview Prep because it “was the most impactful  and I learned what to expect in professional interviews, and gave me advice on how to best present myself as a compelling candidate.” 

Caroline is working hard to check off the certificate requirements, including the required internship,  and is excited to apply what she has learned so far during her upcoming summer internship as an Incoming Credit and Wholesale Banking Summer Analyst at Bank of America.   Congratulations and good luck! 

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Many thanks to Conor Hatton ’22 , marketing assistant for the Ciocca Center, for interviewing and writing this student’s experience.