The first CrossTalks event hosted by the Ciocca Center took place on Saturday April 6, 2024 as part of the College’s celebration of 50 years of coeducation. Cassie Gevry, associate director of the Center, introduced the new series bringing esteemed speakers to give provocative and engaging presentations to connect the community across campus, generations, disciplines, industries and beyond. This event showcased three alumnae: Julie Halpin Anderson ’84, Francine Rosado-Cruz ’94, and Carolyn Risoli ’86. They presented on “Discernment in Action,” highlighting the value that their liberal arts education and various majors bring to their work in business.
Julie Halpin Anderson ’84, a French major, is a brand builder, leadership coach, and creativity accelerator, known as one of the industry’s most recognized and well-respected experts on brand strategy and creative expression. During her talk, she reflected on her journey as a Crusader, acknowledging past feelings of dissonance between her chosen industry of advertising and the Jesuit call to be a woman for others. Julie recounted a pivotal moment when a colleague’s creative idea sparked a realization about the essence of her work in advertising – not just selling products, but facilitating moments of inspiration and creativity for others. This epiphany led her to explore the deeper significance of creativity and its potential connection to spirituality, prompting a shift in perspective towards her role as a facilitator of “goosebumps moments.” She further illustrates this by asking “what business are you in…really?” to help others uncover a deeper purpose and foster a sense of serving others, ultimately affirming her identity as a Crusader.
Francine Rosado Cruz ’94, an English major, is an HR strategist, consultant, and executive coach, considered to be a thought leader, influencer, and subject matter expert on diversity, equity, inclusion, and belonging (DEIB). Francine embraces and embodies Jesuit values of magis, discernment, service rooted in justice and love, solidarity, and kinship, as they are symbolic to the most important values in her own career. She started by reminiscing about her father’s humble origins in Puerto Rico and her family’s multicultural background. She recalled her journey through college, guided by their father’s insistence on a Jesuit education, and how the values such as cura personalis and magis shaped her career path towards DEIB work. Francine recounted pivotal cannonball moments, including experiences with her college roommate, career choices, and health scares, crediting the liberal arts for her ability to stay curious. In the end, she expressed gratitude for the Jesuit values instilled at Holy Cross, which continue to inform her personal and professional endeavors, advocating for a life of dialogue and unity.
Carolyn Risoli ’86, a history major, is a fashion and luxury industry executive with over 30 years of experience. She is a seasoned veteran and pioneer in the field. She starts her talk with the question the interviewer from her first job out of college asked her, “History Major? What are you going to do with that?” Drawing parallels between historical analysis and business strategy, Carolyn highlights the importance of learning to “think critically, speak persuasively, and write effectively” as well as developing pattern recognition as a means to predict consumer behavior. She encourages students not to focus solely on job-specific skills but to embrace the broader perspective and adaptable mindset fostered by liberal arts education, which equips them to thrive in an ever-changing world. She closes with “So what can you do as a history major? Pretty much whatever the future throws at us.”
This CrossTalks event will be the first of many. If you are interested or know someone who might be great at sharing their story on stage in < 15 minutes, reach out to Cassie Gevry at cgevry@holycross.edu. We encourage you to take this opportunity to inspire others with the connections you have made between your studies and the value you bring to the business world.
