Ciocca Center for Business, Ethics, and Society Blog

April 10, 2024April 11, 2024

New Speaker Series: CrossTalks

The first CrossTalks event hosted by the Ciocca Center took place on Saturday April 6, 2024 as part of the College’s celebration of 50 years of coeducation. Cassie Gevry, associate director of the Center, introduced the new series bringing esteemed speakers to give provocative and engaging presentations to connect the community across campus, generations, disciplines, industries and beyond. This event showcased three alumnae: Julie Halpin Anderson ’84, Francine Rosado-Cruz ’94, and Carolyn Risoli ’86. They presented on “Discernment in Action,” highlighting the value that their liberal arts education and various majors bring to their work in business.

Julie Halpin Anderson ’84, a French major, is a brand builder, leadership coach, and creativity accelerator, known as one of the industry’s most recognized and well-respected experts on brand strategy and creative expression. During her talk, she reflected on her journey as a Crusader, acknowledging past feelings of dissonance between her chosen industry of advertising and the Jesuit call to be a woman for others. Julie recounted a pivotal moment when a colleague’s creative idea sparked a realization about the essence of her work in advertising – not just selling products, but facilitating moments of inspiration and creativity for others. This epiphany led her to explore the deeper significance of creativity and its potential connection to spirituality, prompting a shift in perspective towards her role as a facilitator of “goosebumps moments.” She further illustrates this by asking “what business are you in…really?” to help others uncover a deeper purpose and foster a sense of serving others, ultimately affirming her identity as a Crusader.

Francine Rosado Cruz ’94, an English major, is an HR strategist, consultant, and executive coach, considered to be a thought leader, influencer, and subject matter expert on diversity, equity, inclusion, and belonging (DEIB). Francine embraces and embodies Jesuit values of magis, discernment, service rooted in justice and love, solidarity, and kinship, as they are symbolic to the most important values in her own career. She started by reminiscing about her father’s humble origins in Puerto Rico and her family’s multicultural background. She recalled her journey through college, guided by their father’s insistence on a Jesuit education, and how the values such as cura personalis and magis shaped her career path towards DEIB work. Francine recounted pivotal cannonball moments, including experiences with her college roommate, career choices, and health scares, crediting the liberal arts for her ability to stay curious. In the end, she expressed gratitude for the Jesuit values instilled at Holy Cross, which continue to inform her personal and professional endeavors, advocating for a life of dialogue and unity.

Carolyn Risoli ’86, a history major, is a fashion and luxury industry executive with over 30 years of experience. She is a seasoned veteran and pioneer in the field. She starts her talk with the question the interviewer from her first job out of college asked her, “History Major? What are you going to do with that?” Drawing parallels between historical analysis and business strategy, Carolyn highlights the importance of learning to “think critically, speak persuasively, and write effectively” as well as developing pattern recognition as a means to predict consumer behavior. She encourages students not to focus solely on job-specific skills but to embrace the broader perspective and adaptable mindset fostered by liberal arts education, which equips them to thrive in an ever-changing world. She closes with “So what can you do as a history major? Pretty much whatever the future throws at us.”

This CrossTalks event will be the first of many. If you are interested or know someone who might be great at sharing their story on stage in < 15 minutes, reach out to Cassie Gevry at cgevry@holycross.edu. We encourage you to take this opportunity to inspire others with the connections you have made between your studies and the value you bring to the business world.

April 8, 2024April 11, 2024

WooTank Intercollegiate Showdown

On April 2, 2024, eight student-run organizations participated in the inaugural WooTank Intercollegiate Showdown at the BrickBox Theater in Worcester hoping to secure real investment for their startup company. Student entrepreneurs hailing from the College of the Holy Cross, Clark University, Nichols College, and Worcester Polytechnic Institute, presented to a panel of esteemed and notable sharks. Among them, Brian Geisel serving as the CEO of Geisel Software, Mark A. Wingertzahn, Ph.D., holding the position of Head of Development at INVIVYD, and Margaret McEvoy-Ball, with 40 years of experience in technology marketing and sales.

Representing the College of the Holy Cross were TJ Haigh ‘26 showcasing his app Trivflic and Logan Mott ‘27 and his brother Skylar Mott (who attends Leigh) revealing their invention Mark-It. Trivflic was awarded $2,000, and Mark-It received $1,500 to continue the growth of their initiatives. Moreover, all teams received valuable in-kind rewards, including 100 hours of mentorship from the sharks, WorcLab memberships, strategy sessions with Mike Mitchell, and meetings with MassVentures.

Congratulations to our students from the College of the Holy Cross for their pitches:

– TJ Haigh ‘26 founder of Trivflic

– Logan Mott ‘27 and Skyler Mott founders of Mark-It

Further congratulations to the following students pitching from Nichols, WPI and Clark: Continue reading “WooTank Intercollegiate Showdown”

March 26, 2024

11th Annual Cross Tank Competition

The 11th annual Cross Tank Competition took place on Monday, March 25th, at Smith Labs 155, hosted by HC Launch through the Ciocca Center. This year showcased an array of pitches, highlighting fresh and innovative approaches to problem-solving. Ideas ranged from optimizing track and field distance tracking to unveiling a 100% waterproof fabric, an app for musicians to collaborate to, and more.

Our panel of judges brought a wealth of diverse expertise to the table, featuring 2022 winner Nick Lazzaro ’23, Venture Forum Executive Zak Dutton, and Adjunct Professor and Healthcare Executive Tom Patton ’86. Teams vied for a total prize pool of $9,250.

The competition unfolded in two categories. In the Concept Stage, participants presented business ideas poised for launch:

First Place ($1,500):

Continue reading “11th Annual Cross Tank Competition”

March 14, 2024March 18, 2024

Navigating Venture Capital: Insights from Joe Darcy ’11

After having the chance to sit down with Holy Cross alumni Joe Darcy ’11, many valuable insights were taught on the inner workings of a venture capital firm, career paths leading up to these roles, and how students can maximize their time while here on the hill.

Joe’s journey into the world of venture capital has landed him as Investment Manager at Volvo Group, where he plays a pivotal role in the company’s team. With a focus on investing in startups relevant to Volvo’s industry sectors, Joe and his team conducted thorough due diligence, meeting with hundreds of startups annually to find the right fits for the company’s investor portfolio. Joe’s entrepreneurial background—starting his own hockey club at just 14 and building the Holy Cross Club Hockey team from the ground up while serving as club president—equipped him with the mindset needed to thrive in the fast-paced world of venture capital.

Drawing parallels between building a VC portfolio and assembling a hockey team, Joe emphasized the importance of diversity in both. Just as a hockey team needs a mix of forwards, defensemen, vocal leaders, and quiet leaders to succeed, a well-rounded VC portfolio requires a diverse range of startups with different strengths and personalities. It’s this blend that ultimately leads to success, as each startup contributes to the collective goal of building businesses and generating investment returns.

Joe also shared valuable academic advice for current Holy Cross students. He emphasized the importance of taking advantage of resources like .edu emails to network and explore career opportunities early on. This access provides students with a distinct advantage in connecting with alumni and industry professionals, facilitating mentorship, internships, and job opportunities crucial for their future careers. Joe encouraged students to embrace their time at Holy Cross as a period of growth and learning, urging them to be sponges and absorb as much knowledge and experience as possible. He highlighted the benefits of the tight-knit community at Holy Cross, which not only fosters strong relationships but also prepares students for professional workspaces beyond graduation.

In conclusion, Joe’s journey from Holy Cross to venture capital exemplifies the value of a liberal arts education in preparing students for diverse career paths. Through his experiences, Joe has not only made the most of his post-grad life but also offered valuable insights and advice for current and future Crusaders embarking on their own professional journeys.

Written by Nico Corporon ’26

February 29, 2024

Student Highlight: Nico Corporon ’26

My name is Nico Corporon and I am a current second year Political Science major pursuing a business certificate in business fundamentals and entrepreneurship. During my time at Holy Cross, I have engaged in a diverse set of activities, including membership in HC Launch, Finance Club, Men’s Club Hockey, and serving as an exam proctor. Most recently, I will be taking up the opportunity to serve as an intern for the Ciocca Center this spring semester.

My involvement with the Ciocca Center has been incredibly transformative so far. Through HC Launch, I collaborated with a local Worcester startup named Multiscale Systems, contributing to a complex research project focused on the manufacturing of Gen IV Natrium Reactors. This eight-month project provided me with the opportunity to delve into the nuclear energy sector, engage one on one with C-Suite executives, and produce a comprehensive research document piling over one hundred pages in length.

Additionally, the Ciocca Center has served as a platform for honing my skills through participation in business competitions, similar to the recent Innovation Challenge hosted by Sideline Swap. Looking ahead to this upcoming internship, my focus will be on enhancing student involvement in Ciocca Center events, fostering greater engagement on social media, and connecting with alumni to produce insights into maximizing not only my potential within the Ciocca Center, but the rest of my Holy Cross peers.

I am very grateful for what has come through my involvement in the Ciocca Center thus far, and look forward to what lies ahead!

February 12, 2024February 29, 2024

Massachusetts Biomedical Initiatives Site Visit

My name is Maeley Nakamura and I am in the class of 2026 majoring in Economics and minoring in Ethics, Society, and the Institution of Business and pursuing a business fundamentals certificate alongside entrepreneurship. I had the opportunity to go on a Site Visit to Massachusetts Biomedical Initiatives (MBI), as it is a step to earning a Certificate in Entrepreneurship. Massachusetts Biomedical Initiatives, located in Worcester, is an incubator that encourages scientists to take transforming innovative ideas and make them into tangible realities, empowering entrepreneurship.

During the visit, Jon, the CEO of MBI, provided us with a thorough tour of the facility, offering insights into entrepreneurship in biomedicine. One of the hallways we walked through showcased various inventions originating from Worcester, such as pieces of the space suit, birth control, and the duckbill pipe wrench. It was fascinating to see how MBI continues to foster innovation through its incubator. While technically an incubator, I found it unique that MBI exhibits qualities of an accelerator by actively supporting and guiding entrepreneurs through the entrepreneurial process. The environment and architecture of the building was particularly notable with each floor, wing, and section representing a different stage of progression. For example, the journey for entrepreneurship at MBI starts in a small lab room for initial experimentation and research then goes into larger labs with an office dedicated for manufacturing. When the tour concluded, we all sat down to converse and ask questions. Jon shared some valuable insights. Something that stuck out to me was his ideas of the entrepreneurial mindset. He says some great advice he was given was to meet one new person every day to expand your network, adhere to the “touch a paper only once” principle to promote efficiency and productivity, and be a problem solver, addressing challenges proactively. Jon also emphasized the importance of a liberal arts education, highlighting that liberal arts students know how to learn. In conclusion, I personally had the best time during the site visit. I was able to get a glimpse of the complex and powerful ecosystem of biomedicine entrepreneurship at MBI.

Written by Maeley Nakamura ’26

January 22, 2024February 29, 2024

Students Explore Business Over Winter Break

Kicking off the spring 2024 semester, 160+ students participated in four concurrent workshops the week before classes began. The week of January 18-22 was led by 25+ alumni presenters and mentors in the following areas:

Fullbridge Professional Edge: This simulated workweek provides exposure to the basics of business and an opportunity to collaborate in teams through active learning culminating in a final presentation where students present a growth idea for a Fortune 500 company. Special congratulations to Team Under Armour for the innovative growth idea securing them each the top prize of a $300 Apple gift card! Kathryn Sweet ’26, Charles Bacon ’27, Marisa Mamak ’27, and Mary Powers ’27 led by Coach Carmen!

Corporate Finance & Banking: 38 students toured at top Boston banks including Bank of America with Ted Lynch ‘84, SV Health Investors with Tom Flynn ‘87, and Natixis Asset Managers with Beatriz Pina Smith ‘87. The highlight of the workshop was the fourth annual networking event held at Fidelity, hosted by Tom Jessop ‘88.

Interview Prep: Personal branding and a core value proposition are key to successful interviewing. 86 students further developed their elevator pitch and practiced interview skills with the Center for Career Development followed by successful career tips from notable alumnae including Mimi Doherty ‘02 and Christina Imrich ‘08.

Marketing Communications & Sales: Alumni led 34 students through the practical exploration of advertising, marketing, sales, and public relations including, JR Butler ‘08, Catherine Cote ‘18, Tyler Dooley ‘17, Katie Macdonald ‘07, Kerri Mannion ‘19, Courtney Quinn ‘96, Cal St. Denis ‘08. Teams competed in the PepsiCo Challenge, each tasked with bringing SodaStream to the next level with short- and long-term strategic thinking. Thank you to our PepsiCo judges Rowan Burgess ’23, Maureen Connolly ’18, Alex Smith ‘14, and Chris Vandervoorn ’19.

Many of the students participated in more than one opportunity as they worked towards Business Certificate Program completion, including the month-long Excel Tutorial offered during the month of January.

Check out the @holycrossbusiness Instagram page for photos from the event and follow to stay up to date with future programming and highlights.

November 13, 2023November 13, 2023

2023 Innovation Challenge – Recap

The Ciocca Center, in partnership with HC Launch, hosted the annual Innovation Challenge yesterday afternoon. Yesterday’s competition revolved around business solutions for SidelineSwap, the premier marketplace dedicated to connecting athletes and sports enthusiasts in the dynamic world of sports gear selling. Founded by Brendan Candon ’10 in 2015, SidelineSwap has a remarkable track record of facilitating transactions exceeding $250 million and has earned its place among the fastest-growing global marketplaces, as recognized by the esteemed Andreessen Horowitz A16z Top 100 list. Backed by influential investors, including strategic partners such as Dick’s Sporting Goods and eBay, SidelineSwap is not only a platform for buying and selling sports equipment but a community-driven hub that empowers athletes to access quality gear affordably. The recent addition of the Trade-in Platform further exemplifies SidelineSwap’s commitment to innovation, enabling retail partners to create circular shopping experiences and fostering a sustainable and accessible marketplace for sports enthusiasts worldwide.

Students were tasked with pitching one of three solutions proposed by the CEO himself:

Identifying Potential Sales Opportunity:

Identify a sport with over $10 million annual secondhand gear sales potential, requiring research on market size and characteristics for a successful second-hand marketplace.

Creating a User Experience Using AI:

Design an AI-driven user experience to address user problems and drive positive outcomes for SidelineSwap.

Designing a Solution For Cleaning Bats and Clubs in Bulk:

Propose solutions for efficiently cleaning baseball bats, softball bats, and golf clubs in bulk before listing on SidelineSwap.

Integrating AI into the UI: Securing 1st place, API-tizer tackled the challenge by suggesting an innovative incorporation of AI into SidelineSwap’s user interface. Rather than taking the conventional route of directly enhancing the user experience, API-tizer put forth a groundbreaking proposal to integrate AI seamlessly into SidelineSwap’s UI. This integration, facilitated through an API, was specifically aimed at photo verification and data-related processes for enhanced verification. The team not only addressed the prompt but also demonstrated forward-thinking by devising cost-effective strategies for the smooth integration of this advanced tool. Their pitch underscored a profound understanding of how strategically deploying AI could fortify user trust and elevate the overall credibility of the platform.

Savvy Sam: Claiming the 2nd place position, Team Sam directed their focus toward creating a more personalized and efficient user experience. Their innovative solution involved introducing a virtual chat assistant, named Sam, to SidelineSwap’s website. This AI-powered assistant was conceptualized to facilitate personalized user interactions, streamlining the process for users to find customized sports gear more efficiently. Team Sam’s approach emphasized the importance of user-centric design and showcased a commitment to enhancing the overall journey for SidelineSwap users, aligning with the prompt’s objective of using AI to drive positive outcomes for the business.

Squeaky Clean Solutions: The Clean Team, securing 3rd place, devised a meticulous solution aimed at optimizing the cleaning process for SidelineSwap. Acknowledging the operational challenge of managing thousands of sports products, especially baseball bats, softball bats, and golf clubs, the team presented an innovative proposal. Their approach involved implementing ultrasonic cleaners for golf clubs, demonstrating a practical and cost-effective strategy to enhance efficiency and reduce costs in the cleaning process. The Clean Team’s pitch showcased a thorough understanding of the operational intricacies within SidelineSwap’s warehouses, highlighting the significance of maintaining product quality through streamlined cleaning procedures.

Thank you to our judges, Tom Brennan ’86, Terry Waters ’81, and Brendan Candon ’10 for their invaluable time, expertise, and thoughtful evaluation during the SidelineSwap Innovation Challenge.

Winners:

API-tizers (Meggan Fourie ’25, Maura Switzer ’25, Ivor Teagle ’25)

1st Place – $1,000: API-tizers (Meggan Fourie ’25, Ivor Teagle ’25, Maura Switzer ’25)

2nd Place – $500: Team Sam (Nico Corporon ’26, Sean Doyle ’26)

3rd Place – $250: Clean Team (Briana Sullivan ’24, Nico Popeleski ’26, Maya Kryzwda ’24)

Written by Liz Garfield ‘24

May 6, 2019October 9, 2019

Ciocca Center Offers Alumni-led Tutorial

Classroom

This spring semester the Ciocca Center offered a new course through the Academic Internship Program. Professor David Chu, Director of the Certificate Programs and Prebusiness Advisor at Holy Cross, partnered with Katharine Quigley ’13, Digital Marketing Manager at Centage, to teach an Introduction to Online Marketing tutorial.

Complementing the Ciocca Center’s mission to connect the liberal arts to the job market, this new tutorial covered introductory marketing content through various readings and in-depth discussions with a focus on the Google Ads Platform. The five students then applied this to the design, implementation and assessment of an actual online marketing campaign for a non-profit, West Seattle Junction.

“A strong liberal arts education prepared me for an ever-changing digital marketing landscape.” starts Katharine. “It was rewarding to help current Holy Cross students learn new digital marketing concepts and vocabulary, and then see them pair those tools with their existing critical thinking and leadership skills to make a real impact on a nonprofit client.”

Thank you to Katharine for reaching out and offering to work with students on this technical topic. She worked with Professor Chu to identify readings, design a syllabus and spent every Wednesday night on campus working with students interested in a career in marketing communications.

Who were the lucky students involved? 18 students applied for this opportunity and only five were selected: Joe Egan ’19, Tim Haemmerle ’19, Olivia Lozy ’20, Lilly Puccia ’19 and Madeline Thero ’19.

UPDATE: Each of the students involved won a “Top Marketer Certificate” from Google! The award is based on successful completion of the Google Ad Grants Online Marketing Challenge, passing the Google Ads Fundamentals Assessment, and a positive client experience survey rating from their nonprofit. Congratulations on the excellent work!

Ciocca Center Intern Interviews Bob Guillocheau ’82

Bob Guillocheau ’82
Chairman & CEO of Ascensus

“We are very much a mission based company, values driven, and a lot of that came from my learnings at Holy Cross. The ‘men and women for others’ very much resonated with me and it’s something I bring with me everyday when I go to work.”

On March 22, 2019, Ciocca Center Student Intern Sarah Anderson ’20 interviewed Bob Guillocheau ’82 to learn about his journey from HC into the financial services industry. Bob was an economics and accounting major and currently serves as the Chairman & CEO of Ascensus.

Who/What inspired you to enter the business world? I graduated Holy Cross with an economics accounting degree and, typically if you have a accounting degree, you get recruited by what was back then the big eight accounting firms. There have been mergers and today it is the big four accounting firms. The world has changed a lot from 1982 when I graduated, but getting recruited is what got me into financial services and the business world. I took an accounting class in high school, taught by a woman by the name of Mrs. Ellis. She made it really fun and interesting and she was a businesswoman who explained to us how the world works and how accounting and finance plays into any aspect of company. Continue reading “Ciocca Center Intern Interviews Bob Guillocheau ’82”

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