The Ciocca Center, in partnership with HC Launch, hosted the annual Innovation Challenge yesterday afternoon. Yesterday’s competition revolved around business solutions for SidelineSwap, the premier marketplace dedicated to connecting athletes and sports enthusiasts in the dynamic world of sports gear selling. Founded by Brendan Candon ’10 in 2015, SidelineSwap has a remarkable track record of facilitating transactions exceeding $250 million and has earned its place among the fastest-growing global marketplaces, as recognized by the esteemed Andreessen Horowitz A16z Top 100 list. Backed by influential investors, including strategic partners such as Dick’s Sporting Goods and eBay, SidelineSwap is not only a platform for buying and selling sports equipment but a community-driven hub that empowers athletes to access quality gear affordably. The recent addition of the Trade-in Platform further exemplifies SidelineSwap’s commitment to innovation, enabling retail partners to create circular shopping experiences and fostering a sustainable and accessible marketplace for sports enthusiasts worldwide.
Students were tasked with pitching one of three solutions proposed by the CEO himself:
Identifying Potential Sales Opportunity:
Identify a sport with over $10 million annual secondhand gear sales potential, requiring research on market size and characteristics for a successful second-hand marketplace.
Creating a User Experience Using AI:
Design an AI-driven user experience to address user problems and drive positive outcomes for SidelineSwap.
Designing a Solution For Cleaning Bats and Clubs in Bulk:
Propose solutions for efficiently cleaning baseball bats, softball bats, and golf clubs in bulk before listing on SidelineSwap.
Integrating AI into the UI: Securing 1st place, API-tizer tackled the challenge by suggesting an innovative incorporation of AI into SidelineSwap’s user interface. Rather than taking the conventional route of directly enhancing the user experience, API-tizer put forth a groundbreaking proposal to integrate AI seamlessly into SidelineSwap’s UI. This integration, facilitated through an API, was specifically aimed at photo verification and data-related processes for enhanced verification. The team not only addressed the prompt but also demonstrated forward-thinking by devising cost-effective strategies for the smooth integration of this advanced tool. Their pitch underscored a profound understanding of how strategically deploying AI could fortify user trust and elevate the overall credibility of the platform.
Savvy Sam: Claiming the 2nd place position, Team Sam directed their focus toward creating a more personalized and efficient user experience. Their innovative solution involved introducing a virtual chat assistant, named Sam, to SidelineSwap’s website. This AI-powered assistant was conceptualized to facilitate personalized user interactions, streamlining the process for users to find customized sports gear more efficiently. Team Sam’s approach emphasized the importance of user-centric design and showcased a commitment to enhancing the overall journey for SidelineSwap users, aligning with the prompt’s objective of using AI to drive positive outcomes for the business.
Squeaky Clean Solutions: The Clean Team, securing 3rd place, devised a meticulous solution aimed at optimizing the cleaning process for SidelineSwap. Acknowledging the operational challenge of managing thousands of sports products, especially baseball bats, softball bats, and golf clubs, the team presented an innovative proposal. Their approach involved implementing ultrasonic cleaners for golf clubs, demonstrating a practical and cost-effective strategy to enhance efficiency and reduce costs in the cleaning process. The Clean Team’s pitch showcased a thorough understanding of the operational intricacies within SidelineSwap’s warehouses, highlighting the significance of maintaining product quality through streamlined cleaning procedures.
Thank you to our judges, Tom Brennan ’86, Terry Waters ’81, and Brendan Candon ’10 for their invaluable time, expertise, and thoughtful evaluation during the SidelineSwap Innovation Challenge.
API-tizers (Meggan Fourie ’25, Maura Switzer ’25, Ivor Teagle ’25)
1st Place – $1,000: API-tizers (Meggan Fourie ’25, Ivor Teagle ’25, Maura Switzer ’25)
2nd Place – $500: Team Sam (Nico Corporon ’26, Sean Doyle ’26)
3rd Place – $250: Clean Team (Briana Sullivan ’24, Nico Popeleski ’26, Maya Kryzwda ’24)
Written by Liz Garfield ‘24