Nick Lazzaro ’23 Wins 40 Under 40 Award

Nick Lazzaro with friends and family

In recent news, Holy Cross has been excited to witness the achievements of one of its alumni, Nick Lazzaro, a member of the class of 2023. Nick has been making headlines in the entrepreneurial realm with his company, Nick’s On-Site Detailing. His journey from a student at Holy Cross to a successful business owner not only deserves applause but also offers valuable lessons for aspiring entrepreneurs within our community.

Nick’s recent recognition in the Worcester Business Journal’s esteemed 40 Under 40 awards ceremony is a testament to his dedication and innovation through Nick’s On-Site Detailing. This acknowledgment not only celebrates his achievements but also highlights his entrepreneurial spirit, which has set him apart in the business world.

During his time at Holy Cross, Nick actively engaged in the Ciocca Center Shark Tank Competition, an experience he considers pivotal in shaping his entrepreneurial path. Reflecting on this experience, Nick emphasizes the importance of effective pitching, noting how the competition provided him with a platform to refine his skills, receive valuable feedback, and gain confidence in presenting his ideas. “The shark tank competition was instrumental in my pitching skills development. It allowed me to learn from mistakes, receive feedback from alumni, and gain comfort in presenting,” Nick shared.

A key takeaway from Nick’s journey is his unwavering determination to seize opportunities and step out of his comfort zone. His decision to apply for the Worcester 40 Under 40 award underscores the significance of taking risks and putting oneself out there, ultimately leading to remarkable achievements. Nick also advises current Holy Cross students to embrace challenging coursework, believing it will equip them with the skills and resilience needed for future success.

Nick Lazzaro’s journey from Holy Cross student to a recipient of prestigious business awards is both inspiring and instructive. His story serves as a beacon of hope for budding entrepreneurs within the Holy Cross community, reminding us of the importance of perseverance, seizing opportunities, and embracing the journey towards our work. 

Written by Nico Corporon ’26

Massachusetts Biomedical Initiatives Site Visit

Students at MBI

My name is Maeley Nakamura and I am in the class of 2026 majoring in Economics and minoring in Ethics, Society, and the Institution of Business and pursuing a business fundamentals certificate alongside entrepreneurship. I had the opportunity to go on a Site Visit to Massachusetts Biomedical Initiatives (MBI), as it is a step to earning a Certificate in Entrepreneurship. Massachusetts Biomedical Initiatives, located in Worcester, is an incubator that encourages scientists to take transforming innovative ideas and make them into tangible realities, empowering entrepreneurship. 

During the visit, Jon, the CEO of MBI, provided us with a thorough tour of the facility, offering insights into entrepreneurship in biomedicine. One of the hallways we walked through showcased various inventions originating from Worcester, such as pieces of the space suit, birth control, and the duckbill pipe wrench. It was fascinating to see how MBI continues to foster innovation through its incubator. While technically an incubator, I found it unique that MBI exhibits qualities of an accelerator by actively supporting and guiding entrepreneurs through the entrepreneurial process. The environment and architecture of the building was particularly notable with each floor, wing, and section representing a different stage of progression. For example, the journey for entrepreneurship at MBI starts in a small lab room for initial experimentation and research then goes into larger labs with an office dedicated for manufacturing. When the tour concluded, we all sat down to converse and ask questions. Jon shared some valuable insights. Something that stuck out to me was his ideas of the entrepreneurial mindset. He says some great advice he was given was to meet one new person every day to expand your network, adhere to the “touch a paper only once” principle to promote efficiency and productivity, and be a problem solver, addressing challenges proactively. Jon also emphasized the importance of a liberal arts education, highlighting that liberal arts students know how to learn. In conclusion, I personally had the best time during the site visit. I was able to get a glimpse of the complex and powerful ecosystem of biomedicine entrepreneurship at MBI.

Written by Maeley Nakamura ’26

Students Explore Business Over Winter Break

Students at Fidelty Networking event with Tom Jessop '88 President of Fidelity Brokerage

Kicking off the spring 2024 semester, 160+ students participated in four concurrent workshops the week before classes began.  The week of January 18-22 was led by 25+ alumni presenters and mentors in the following areas:

Fullbridge Professional Edge: This simulated workweek provides exposure to the basics of business and an opportunity to collaborate in teams through active learning culminating in a final presentation where students present a growth idea for a Fortune 500 company. Special congratulations to Team Under Armour for the innovative growth idea securing them each the top prize of a $300 Apple gift card! Kathryn Sweet ’26, Charles Bacon ’27, Marisa Mamak ’27, and Mary Powers ’27 led by Coach Carmen!

Corporate Finance & Banking: 38 students toured at top Boston banks including Bank of America with Ted Lynch ‘84, SV Health Investors with Tom Flynn ‘87, and Natixis Asset Managers with Beatriz Pina Smith ‘87.  The highlight of the workshop was the fourth annual networking event held at Fidelity, hosted by Tom Jessop ‘88.  

Interview Prep: Personal branding and a core value proposition are key to successful interviewing. 86 students further developed their elevator pitch and practiced interview skills with the Center for Career Development followed by successful career tips from notable alumnae including Mimi Doherty ‘02 and Christina Imrich ‘08.

Marketing Communications & Sales: Alumni led 34 students through the practical exploration of advertising, marketing, sales, and public relations including, JR Butler ‘08, Catherine Cote ‘18, Tyler Dooley ‘17, Katie Macdonald ‘07, Kerri Mannion ‘19, Courtney Quinn ‘96, Cal St. Denis ‘08.  Teams competed in the PepsiCo Challenge, each tasked with bringing SodaStream to the next level with short- and long-term strategic thinking. Thank you to our PepsiCo judges Rowan Burgess ’23, Maureen Connolly ’18, Alex Smith ‘14, and Chris Vandervoorn ’19.

Many of the students participated in more than one opportunity as they worked towards Business Certificate Program completion, including the month-long Excel Tutorial offered during the month of January.

Check out the @holycrossbusiness Instagram page for photos from the event and follow to stay up to date with future programming and highlights. 

Entrepreneurship Course Students Pitch Business Ideas for Final Presentations

Students Presenting

Thursday, December 7th marked the last day of classes and final presentations for students in the Entrepreneurship Class taught by Tom Patton ’86. Students presented business ideas to a panel of judges from SV Health Investors, including Andrew Capetta,  A.J. Rossi, and Megan MacDonagh.  SV Health Investors is a venture and private equity investor that backs entrepreneurs in the healthcare space. 

Students pitched their ventures on a variety of innovative topics including:

  • PennyVentures, an app to support students who study abroad that combines budgeting, social media, and connections to local restaurants and services vetted by users.
  • Bass River Cruise, a luxury boat company providing unique water bound experiences on the Cape.
  • Splitz, an app that easily divides expenses for group online orders. 
  • VapeEscape, nicotine patch therapies in fun shapes and colors to encourage young adults to quit vaping without the stigma. 
  • UniBite, an app to aid college students in maintaining healthy and nutritious diets.

After deliberating, the panel announced the winning teams.  Second Place went to Team UniBite comprised of Devyn Gianino ‘25, JP McCarthy ‘24, Ashley Bunici ‘26, and Nico Corporan ‘26.  First Place went to team VapeEscape comprised of Eileen Evans ‘25, Mikey Rufino ‘24, and Mary Pat Sayre ‘24.  

First Place Team

To close the event, Cassie Gevry, Associate Director of Business Certificate Programs for the Ciocca Center at Holy Cross, shared the dates for upcoming spring events such as CrossTank, the annual Holy Cross spring pitch competition, to be held on March 25, 2024. She also announced that the city of Worcester will hold the inaugural WooTank Intercollegiate Showdown on April 2, 2024 where winning teams from their respective college competitions will compete for capital from real sharks. This year, competing colleges include Holy Cross, WPI, Clark University and Nichols College. Students from the Entrepreneurship course were encouraged to compete. 

No More Confusion: Your Ultimate Guide to Marketing Communication Lingo

 

Cartoon picture of business people talking

Considering that every industry has its own language, concepts and acronyms, try to familiarize yourself with this list if you are interested in the Marketing Communications industry. The list of need-to-know terms will continue to grow as time, techniques and technologies advance so feel comfortable asking about a term or acronym if you are unfamiliar with it because chances are that others are also in the dark when they hear “UX”, “KPI” or “CTA”. 

Analytics

In marketing, analytics refers to the process of analyzing data to determine the return on investment of a particular marketing activity. Marketers may also use the term analytics to talk about the dashboard or system they use to review and track this data.

B2B

This acronym is shorthand for business-to-business marketing. B2B companies are those that market their products or services to other businesses.

B2C

This acronym stands for business-to-consumer marketing. B2C companies sell their products or services directly to the end consumer.

Brand

A brand is the way a company is perceived and experienced by potential customers. Pieces of a brand include its logo and other design elements, the voice it uses when interacting with customers and the target customers it’s known for serving.

Brand awareness

The extent to which potential customers are familiar with your company and the distinct images or qualities that are associated with what you are selling.

Buyer persona

Buyer personas are the imaginary people marketers target when they design ads or create content like website copy. Although buyer personas aren’t real people, they are created based on data from actual consumers. These personas are then used to inform the audience, tactics and tone of the messages delivered.

Call to action (CTA)

 A call to action is a prompt that encourages website visitors to take a certain action, such as subscribing to an email newsletter or submitting a contact form. CTAs are used to guide potential customers through the next step in a sales funnel. Campaign

A campaign is a cohesive set of marketing activities designed to achieve a specific goal, like increasing sales for a certain product or spreading awareness of a new product feature.

Case study

Case studies are a type of content that typically showcases a company’s work with a past customer, often with a heavy focus on statistics or other quantifiable data that help highlight how the company achieved the desired results.

Cold calling/emailing

A tactic used by salespeople to contact potential customers via phone or email with whom the company has had no previous contact.

Content

Content is any piece of information that’s created to be viewed by an audience. This could include blog posts, email newsletters, social media posts, videos or even print brochures.

Customer journey

Continue reading “No More Confusion: Your Ultimate Guide to Marketing Communication Lingo”

2023 Innovation Challenge – Recap

Brendan Candon '10 speaking

The Ciocca Center, in partnership with HC Launch, hosted the annual Innovation Challenge yesterday afternoon. Yesterday’s competition revolved around business solutions for SidelineSwap, the premier marketplace dedicated to connecting athletes and sports enthusiasts in the dynamic world of sports gear selling. Founded by Brendan Candon ’10 in 2015, SidelineSwap has a remarkable track record of facilitating transactions exceeding $250 million and has earned its place among the fastest-growing global marketplaces, as recognized by the esteemed Andreessen Horowitz A16z Top 100 list. Backed by influential investors, including strategic partners such as Dick’s Sporting Goods and eBay, SidelineSwap is not only a platform for buying and selling sports equipment but a community-driven hub that empowers athletes to access quality gear affordably. The recent addition of the Trade-in Platform further exemplifies SidelineSwap’s commitment to innovation, enabling retail partners to create circular shopping experiences and fostering a sustainable and accessible marketplace for sports enthusiasts worldwide.

Students were tasked with pitching one of three solutions proposed by the CEO himself: 

Identifying Potential Sales Opportunity:

Identify a sport with over $10 million annual secondhand gear sales potential, requiring research on market size and characteristics for a successful second-hand marketplace.

Creating a User Experience Using AI:

Design an AI-driven user experience to address user problems and drive positive outcomes for SidelineSwap.

Designing a Solution For Cleaning Bats and Clubs in Bulk:

Propose solutions for efficiently cleaning baseball bats, softball bats, and golf clubs in bulk before listing on SidelineSwap.

Integrating AI into the UI: Securing 1st place, API-tizer tackled the challenge by suggesting an innovative incorporation of AI into SidelineSwap’s user interface. Rather than taking the conventional route of directly enhancing the user experience, API-tizer put forth a groundbreaking proposal to integrate AI seamlessly into SidelineSwap’s UI. This integration, facilitated through an API, was specifically aimed at photo verification and data-related processes for enhanced verification. The team not only addressed the prompt but also demonstrated forward-thinking by devising cost-effective strategies for the smooth integration of this advanced tool. Their pitch underscored a profound understanding of how strategically deploying AI could fortify user trust and elevate the overall credibility of the platform.

Savvy Sam: Claiming the 2nd place position, Team Sam directed their focus toward creating a more personalized and efficient user experience. Their innovative solution involved introducing a virtual chat assistant, named Sam, to SidelineSwap’s website. This AI-powered assistant was conceptualized to facilitate personalized user interactions, streamlining the process for users to find customized sports gear more efficiently. Team Sam’s approach emphasized the importance of user-centric design and showcased a commitment to enhancing the overall journey for SidelineSwap users, aligning with the prompt’s objective of using AI to drive positive outcomes for the business.

Squeaky Clean Solutions: The Clean Team, securing 3rd place, devised a meticulous solution aimed at optimizing the cleaning process for SidelineSwap. Acknowledging the operational challenge of managing thousands of sports products, especially baseball bats, softball bats, and golf clubs, the team presented an innovative proposal. Their approach involved implementing ultrasonic cleaners for golf clubs, demonstrating a practical and cost-effective strategy to enhance efficiency and reduce costs in the cleaning process. The Clean Team’s pitch showcased a thorough understanding of the operational intricacies within SidelineSwap’s warehouses, highlighting the significance of maintaining product quality through streamlined cleaning procedures.

Thank you to our judges, Tom Brennan ’86, Terry Waters ’81, and Brendan Candon ’10 for their invaluable time, expertise, and thoughtful evaluation during the SidelineSwap Innovation Challenge.

Winners:

First Place team

API-tizers (Meggan Fourie ’25, Maura Switzer ’25, Ivor Teagle ’25)

1st Place – $1,000:  API-tizers (Meggan Fourie ’25, Ivor Teagle ’25, Maura Switzer ’25)

2nd Place – $500: Team Sam (Nico Corporon ’26, Sean Doyle ’26)

3rd Place – $250: Clean Team (Briana Sullivan ’24, Nico Popeleski ’26, Maya Kryzwda ’24)

Written by Liz Garfield ‘24 

Five Workshops & One Week: 177 Students Explore Business

Fullbridge team winners

The spring 2023 semester started off with 177 students participating in five concurrent virtual business workshops.  The week of January 18-22 was led by 70 alumni presenters and mentors in the following areas:

    • Fullbridge Professional Edge: This simulated workweek provides exposure to the basics of business and an opportunity to collaborate in teams through active learning culminating in a final presentation.
        • Special congratulations to Team Adidas for the innovative growth idea securing them each the top prize of a $300 Apple gift card! Will Croce ’25, Will Sampson ’24, Ignacio Sanchez ’26 and Thomas Foster ’26 let by cCoach Carmen! 
    • Corporate Finance & Banking: With virtual tours at top banks and overviews of corporate finance, corporate banking, and asset management, 20 students spent two days gaining a comprehensive understanding of the industry.   Opportunities to understand the application process and culture of the industry included a recruiter panel and a virtual networking event.
    • The new Entrepreneurship Fundamentals Workshop was led by Bob Allard ’91 and Michael Yatco ’06 where they discussed the entrepreneur’s mindset with 15 students working through business strategy and innovation..
    • Interview Prep: Personal branding and a core value proposition are key to successful interviewing.  60 students further developed their elevator pitch and practiced interview skills with the Center for Career Development followed by successful career tips from notable alumnae.
    • Marketing Communications & Sales: Alumni led 45 students through the practical exploration of advertising, marketing, sales, and public relations.  Teams competed in the PepsiCo Challenge, each tasked with bringing SodaStream to campus for individual use.

Many of the students participated in more than one opportunity as they worked towards Business Certificate Program completion, including the month-long Excel Tutorial offered during the month of January.

Women’s Impact on Business World Celebrated at Holy Cross’ 17th WIB Conference

 

Fireside keynote chat on stage in the Hogan Balroom
(L-R) Nancy E. Andrews, associate professor of classics, and Erin Robert ’06, managing director of impact finance with JPMorgan Chase & Co., sharing their keynote discussion at the 17th annual Women in Business conference hosted by the Carlyse and Arthur A. Ciocca ’59 Center for Business, Ethics, and Society. (Photo by Rob Carlin)

Women’s Impact on Business World Celebrated at Holy Cross Conference
The 17th annual Women in Business event encouraged alumnae, faculty, staff and students to share experiences and learn from each other.

During the keynote discussion, Erin Robert ’06, managing director of impact finance with JPMorgan Chase & Co., and Nancy E. Andrews, associate professor of classics, reflected on their time on The Hill, how it shaped their careers and how they continue to encourage women as  colleagues and mentees.

“It’s incumbent on us that when we get to the tables, that we recognize that we’re there and what we can do to continue to open the doors and pull the women in behind us,” Robert said.

Robert shared that she uses her Jesuit liberal arts education to help implement and manage initiatives that incorporate the company’s goals of advancing racial equality, unraveling systemic racism in the financial markets, and combating climate change in emerging markets and putting them into action.

Read more in the Holy Cross Newsroom…

 

 

Thomas Cotter 17 and Brendan Quinn 06 Advocate for Learning and Discovery

Headshots of one students and two alumni.

Welcome to Season 3 of the Mission Driven Alumni Podcast!  New episodes will be released throughout the spring and summer of 2022.

In this episode, Conor Joslin ’23 interviews Thomas Cotter ’17 and Brendan Quinn ’06.  Thomas and Brendan met while Thomas was a student at Holy Cross. Their professional journeys converge thanks to the app INDX, a startup co-founded by Thomas and funded by Brendan. Through INDX, they hope to channel their energy and create a product that fosters learning, discovery and growth for all. True entrepreneurs at heart, they show us what’s possible when you take a problem and focus your efforts on finding a solution.

Interview originally recorded in March 2022.

 

Ciocca Intern: Conor Joslin ’23

Male headshot

My name is Conor Joslin and I am currently a junior at Holy Cross majoring in Political Science while pursuing a Certificate in Business Fundamentals.

This semester, I am interning at the Ciocca Center for Business, Ethics and Society while taking the course Business of Sport with Doctor Robert Prior as a part of the Academic Internship Program, a requirement for the Business Certificate Program.

Throughout this semester I will be connecting and interviewing various Holy Cross alumni to learn about different career paths and how each used their liberal arts education to succeed in the business world.  Through the Business Certificate Program at Holy Cross, the multiple workshops I have completed, and the variety of clubs, there is such a vast network of successful alumni that I am eager to connect with. On a more personal level, I am very interested in the sales industry, along with some interest in real estate, which is why I am so fortunate for this opportunity to connect with so many brilliant alumni and learn about different career paths.

Take a look at these interviews by Conor!