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Business Certificate Presentation Tips and Tricks

 

Mackenzie Madden ’22 pursuing the Business Fundamentals Certificate through the Ciocca Center for Business, ethics, and Society at the College, shares how her workshop experience has provided her with countless opportunities to practice presenting in front of an audience. Read on to learn her tricks to a successful presentation! 

From the Fullbridge Program to Marketing Communications & Sales to the Global Supply Chain workshop, I’ve had different audiences and presentation goals, worked with different teams, and created a variety of different presentations, all while keeping the same tips in mind.  Continue reading “Business Certificate Presentation Tips and Tricks”
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The Holy Cross Student Investment Fund Wins First Prize

On March 28, 2019 the Holy Cross Student Investment Fund competed in the  UMASS Minuteman Equity Fund.  With twelve teams competing, including MIT, Harvard, Columbia, Georgetown, Penn State, UConn, Northeastern and Babson, Holy Cross won $3,000 for first prize!  The four students, (pictured below, pitched CVS. Congratulations!

HC Student Investment Fund Left to right: Hayden Ivatts ‘21, Jack Boyd ‘21, Jack McConville ‘20, Hannah Callaghan ‘20

The HC Student Investment Club, now in its second year through the Ciocca Center for Business, Ethics, and Society, is a group of 37 students from all class years and majors.  After a competitive application process, students work in teams to gain experience in the fields of asset valuation, equity research and portfolio management with the Bloomberg Terminal on campus.  The students work closely with alumni and have scheduled site visits in NYC and Boston, MA.

“On our recent trip to New York, we showcased this feat and the work of our club to key alumni in the financial services industry.” comments Jack Boyd ’21. “There, the Industrials and Technology Group showcased their pitch-decks on United Rentals (URI) and Square, (SQ) respectively. The rigor and quality of these presentations were amplified with the use of our Bloomberg Terminal and strengthened after weeks of hard work within their coverage groups.”

Thanks for reading! Cassie

Cassie Gevry, Associate Director of Student Engagement
Ciocca Center for Business, Ethics, and Society
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HCEG: Leveraging One’s Network Effectively in the Technology Sector

HCEG_Alum

The Holy Cross Entrepreneurs Group of New York City held its second networking event of the year at Bryan Cave on Wednesday evening, July 23.  The evening was a great success, as many alumni and students attended. Professor David Chu, Director of the Ciocca Office of Entrepreneurial Studies & Pre-Business Adviser, also attended the event.

Many thanks to those who participated on the panel, including Michael Barrett ’84, CEO of Millenial Media, Chris Nace, ’06 VP Executive Search at Connections NY, Colin Cunningham ’09, Manager at Axial, and moderator Andrew Cialino ’10, Senior Account Executive at Axial.  A hearty thanks goes to Patricia Werner ’97, Counsel at Bryan Cave LLP, who hosted the event at the law firm. Patricia is also a member of the Steering Committee for the Holy Cross Entrepreneurs Group of New York City, along with Daniel Barrett ’93, Andrew Cialino ’10, Colin Cunningham ’09, and Chris Nace ’06.

The alumni panelists focused their insights on leveraging one’s network effectively in the technology sector. With today’s growing tech space, whether pertaining to startups or to the field in general, it is important to understand industry basics. More importantly, both students and alumni should know how to recognize and utilize technology’s benefits in an entrepreneurial way.

The panelists addressed various issues under this umbrella topic, such as how to secure a job in the tech industry, how to reach out and successfully network within the field, and what kinds of tactics both students and alumni may leverage when acclimating themselves to the tech sector.

As always, this networking event successfully fostered that famous Crusader spirit and alliance, as alumni and students were brought together under the same passion for entrepreneurship. The goal of these events is to further the mission of HCEG of creating more entrepreneurial relationships, so that the Holy Cross community is not only a group of “men and women for others,” but also a community of men and women for each other.

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Thanks to Sydney Pugliares ’16 for covering this event and to all the alum sharing insights to the tech industry! As always, don’t forget to “like” us on FACEBOOK and follow us @HCPrebusiness

Cassie Gevry
Associate Director, Entrepreneurial Studies

 
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Pitch It!

Inspired by alum who wish they had more experience in public speaking while on the hill, Pre-Business decided to host a workshop.  Professor Pat Bizzell of the English Department, who specializes in rhetoric, was happy to work with the Pre-Business students.   In the interest of time, we asked students to rsvp with either a product or personal pitch already prepared.  After a short intro regarding style, arrangement and delivery, Prof. Bizzell gave the students time to apply these techniques to the pitches they brought to the workshop.

We set up the video camera and one by one the students stood in front of the room to deliver their pitch.  Rather than show the footage in front of the group, it was emailed to each student to watch themselves on their own time.  This would bring Prof. Bizzell’s constructive criticism to the next level!

Do you have a personal or product pitch?  Keep an eye out for our next public speaking workshop!

Public Speaking 111213

Cassie
Associate Director, Entrepreneurial Studies
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This is Summer Business Program: Grand Finale

Sorry for the delay!  Here is the final installment of Frank DeLeo’s ’14 guest blogger series.  We are so excited to here how it all ended!

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Game day: Friday, June 22. The big day had finally arrived. Four weeks of preparation and hard work has lead up to a mere 30 minute presentation. We practiced for hours upon hours. Execution was the final step, and my team was determined to knock ‘em dead.

That morning I woke up at 6:30 to meet Mr. Corria and the team at 7 before the first presentation started. Although our presentation wasn’t until 10, Mr. Correia couldn’t speak with us once the competition began at 8. We ran through our presentation once more, and Mr. Correia gave us a pregame speech that calmed our nerves (for the time being). He told us that we knew the information, and how he was more than confident in our ability.

The team decided to take an hour to go back to Carlin, get dressed, and get in the zone. We met up at 9:15 outside the Science Library. Dressed to impress, the team decided to run through the presentation one final time. As 10 a.m. kept getting closer and closer, nerves surfaced. At any moment we would be called in…

Personally, I believe that our presentation went off without a major hitch. We all remembered our transitions; however, each of us fumbled over a couple lines, but recovered nicely. We were all nervous, but then again who wasn’t? I think we got our point across and articulated ourselves clearly. The professionalism that a corporate presentation should have was unmatched by any team. Business cards, transitions, dress, and mannerisms were all perfectly executed. I couldn’t have been happier with our performance.

After the presentations, it felt as if a weight had been lifted off my shoulders. Walking back to Carlin, I couldn’t believe four weeks flew by that quickly. I got changed into casual clothes for lunch and sat in the AC of the science building until it was time to hear the results.

Unfortunately, my team didn’t come away with a win in either the elevator pitch or the Home Depot presentation. Despite this fact, Mr. Correia told us how proud he was of us during his reflection on working with us as a team. Hearing him talk so highly of us was uplifting and motivating.  Although we all wanted the win, the SBP was about the experience.

The Summer Business Program was a phenomenal opportunity that taught me so much about the world of business. After participating in the ELW, the in depth business exposure I was looking for was fulfilled, especially in marketing and advertising. There were so many aspects of business I had no clue about. From finance to global expansion and everything in-between, I have pages of notes on every subject.

One of the greatest aspects of the program, in my opinion, was meeting distinguished Holy Cross alumni. Every person that spoke volunteered to educate the next generation of crusaders. Through numerous conversations, the business world isn’t as mysterious as I once thought. I am optimistic about becoming successful in the business world despite being a psychology major. Through my time in the program, I have gained a newfound interest in pursuing a career in business (if law doesn’t work out). Interning is definitely my next step.

Aside from the speakers, the mentors deserve a special thanks and separate category as a reason someone should do the SBP. The six mentors took 4 or 5 individuals under their wing to guide them through the project and teach them everything they could about business.

For my team, Mr. Correia was always excited about working and educating us with his expertise. He was constantly there for help and to ask questions because of the immense amount of information we needed to absorb. In addition, my team learned about professionalism and presentation skills, not only business. One quote that will never leave me is, “Tell ‘em what you’re gonna tell ‘em, tell ‘em, tell ‘em what you told ‘em.”

Overall, the SBP yielded valuable information and honed my presentation and leadership skills. Much of what I learned is applicable now and in the future: making ethical decisions, public speaking, organizing a presentation, and networking just to name a few.

When I signed up for the SBP I thought I’d never like business because it was only about numbers. Through the program, I came to the realization that the business field is so much more than finance. I now have an open-mind to a potential career in business down the road.

After graduating from the Summer Business Program, I’m ready. Are you?

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Thanks, Frank!

Teams 3 & 4 took home the prizes, but all of our students deserve a huge congratulations for their hard work and dedication.  SBP was a huge success and COES can’t wait until next year! Check our our facebook page for pictures and updates on SBP!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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This is Summer Business Program: Part 4

Here’s another one from Frank DeLeo ’14!

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Week four began our quest to obtain a victory on Friday after all the trials and tribulations of the Summer Business Program. The stress and anxiety set in early when trying to perfect our presentation. Every bullet, every sentence, and every movement had to be rehearsed and scripted. The PowerPoint needed to be clear and concise to get our ideas across. Most importantly we needed to look and sound our best in order to be the epitome of a real business presentation: professional.

The week began with a session on career planning. Taught by Pam Ahearn and Amy Murphy, we learned the nuisances of navigating the Holy Cross website and LinkedIn to find alumni not only for internships and jobs, but also for informational interviews.

The Holy Cross network is a phenomenal resource that I will continue to tap into during my last two years at HC, and even after graduation. I still don’t know what I want to do with my life after college, but I have a strategy to piece together my varying interests. By taking advantage of everything Holy Cross has to offer: the academic internship program, study abroad, ELW, SBP, etc, I can gain a better understanding of my likes and dislikes.

During my journey, I know that the network is always there for me to ask questions. The most important take away from the session was that alumni want to help, so I should never hesitate to contact them. After Monday, my two primary summer priorities became networking and setting up my LinkedIn profile.

As the week went on we were taught how to use Microsoft Office tools such as PowerPoint and Excel. Wednesday’s session on PowerPoint and presentation skills with Jessica Blau’08 and Roger Lobo ‘04 provided pertinent information to incorporate into the pitch.

During the session, we learned about tips and tricks for PowerPoint, verbal delivery, and slide content. My team took this new knowledge and touched up our presentation before we asked Ms. Blau to film our first dry run. I always hate watching myself on film, but the team and I discovered a lot from watching ourselves. We were able to see areas in which we could improve and mistakes that needed to be corrected by Friday. Thursday was the day to make those corrections.

When Mr. Correia told us that Thursday meant perfection, he wasn’t kidding. The team had no idea what to expect at 10 a.m. for the start of our meeting in Smith 155. We began with sharing all of the new information we had learned in our sessions, in addition to our perfected PowerPoint. From there, we jumped right into the dry runs. Every movement and sentence was scrutinized. People forgot lines, swayed in place, stepped forward wrong etc. Each time we made a mistake Mr. Correia would say, “Do it again.”

After a few tries, we got the hang of it. All that remained was being able to control our nerves the next morning and remember the transitions. We were confident in the content of our presentation and our ability to pitch the information. We simply needed to execute.

At 2 p.m., Mr. Correia had to go talk to the parents at Gateways. His wife couldn’t make it, so he needed someone from the team to go with him. I volunteered to talk to the parents with the mentality that I’d be sitting on a panel answering questions. Oh how wrong I was. It turned out that I had to speak in front of an almost full ballroom of parents with no preparation. I was terrified, but it was a great public speaking experience. I told my story and explained how the parents should let their children grow up, but still be involved in their lives for support and advice.

After my near heart attack, the team reconvened and decided to go practice separately for tomorrow. We had rehearsed so much that we needed a break to get our heads on straight. Mr. Correia left us to work by our own accord, and trusted us to be ready for game time, 10 a.m. Friday morning.

We were as ready as we’d ever be.

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I can’t wait to find out how they did!  Thanks again, Frank!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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This is Summer Business Program: Part 3

Frank DeLeo ’14 is on a role! Here is a recap of week 3.

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The end of week three meant that there is only one week of the program to go. With the team project looming, I was in desperate need of an energy boost to get motivated. My prayers were answered when Tom Patton ’86 and Carolyn Rizzoli ’86 led Thursday’s session. Personally, it was the most exciting day of the program, hands down. When 4 o’clock rolled around I didn’t want it to end.

During the session, we learned about marketing and business ethics. In the morning, we played the marketing game. We weren’t given any rules other than what type of product we were selling. Our objective was to make the most profit during the allotted time by selling exclusively to or in combination with the three types of stores: a high end boutique, a department store, or a big retail chain.

Chaos and role-playing ensued with time being of the essence. My team, Karma, ended up winning with over 12,000 dollars in profit in 3 hours. The game taught me how to manage time, think about possible curveballs, and communicate with the different parts of a supply chain: the banks, the customers, and the manufacturers.

After lunch, we resumed on the topic of business ethics. Mr. Patton role-played as we worked through different, difficult ethical dilemmas. The answers were not black and white due to the varying circumstances and legal consequences. Through acting out the scenarios, he turned a provocative subject into a good time. The best part was that all of the situations were real life examples, and we learned how he personally dealt with them.

What I took away from our discussion was that we need to make many moral decisions during our lifetime; we have to take a step back, think rationally and logically, and rely on our values to make the right decision.

The project being a week away meant buckling down on the presentation over the weekend. On Friday and Saturday, my team structured and created the first draft of our PowerPoint. Since we had a meeting with Mr. Correia at his house on Sunday, we needed to bring something to get feedback on.

When we arrived at the Correia household, we had a phenomenal Father’s Day bbq. Mr. Correia having us over on a day set aside for relaxation and spending time with family was an incredibly nice gesture. I took advantage of the opportunity because I was in dire need of solid food. Rice and take out just wasn’t cutting it. After dinner, we got down to business. The PowerPoint definitely needed touching up; in particular, the content and word choice. I had already cut down majority of our wordy slides; however, it was simply not enough. In the end, we had a productive evening, which resulted in plenty of work that needs to be completed as we move forward.

As the weekend comes to a close, the start of week four is upon us. Week four is crunch time. The Excel and PowerPoint sessions this week will provide pertinent information to add to our presentation. A lot of long days are ahead. Between practicing, preparing, and touching up our presentation in order to get it just right, my team has the mentality of knowing our facts cold. Every word, sentence, and gesture will be scrutinized to uncover its relevance to the overall message we want to convey. We don’t care how much work it takes. We want to be number one.

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Thanks, Frank!  Two more posts to go for SBP… will Frank’s team take home the win?  Keep reading to find out!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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This is Summer Business Program : Part 2

Here’s the latest post from guest blogger Frank DeLeo!  Enjoy!

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With the conclusion to week two of the SBP, new challenges awaited me at the beginning of week three. The amount of valuable information kept flowing, causing me to fill page after page of legal pad with important notes. After another phenomenal week in the program, I could only hope that week three would top the prior two weeks to kick my adrenaline up another notch.

Before I got there, a lot of work needed to be accomplished on the team project over the weekend. Our team meeting was on Sunday, so Saturday I spent most of the day continuing research and gaining as much knowledge about Home Depot and their customers as possible. On Sunday, I spent the morning and afternoon in Hopkinton, MA by the pool with my best friends from Holy Cross. We had a tiny celebration because, conveniently, it was my two year anniversary with my girlfriend. It was nice to get off campus and have solid food due to my meal scavenging tactics and lack luster cooking ability. The event was a just the change of pace I needed to recharge my batteries to press on with the program after still being burnt out from the academic rigor of the past semester.

From my relaxing afternoon by the pool, I was dropped off in Milford, MA at my executives home (Al Correia ’78). There we had a nice meal and accomplished a ton of work: the planning of our project, the structure of our project, and the determination of the remaining steps needed to create our presentation. At the meeting, we disclosed all of the information we had obtained from our excursion to Home Depot the past week. We discussed our interactions with customers and our questioning with sales associates as well as what we saw in the ceiling and walling isles. Ultimately, we came to a consensus on customer types, and the particular needs/wants of each group. From there, steps were laid out and responsibilities divvied up in order to proceed through our plan of attack.

The first half of week three has brought new and intriguing topics to the forefront. Personal finance and the management of the Holy Cross endowment definitely sparked my interest. Because I am a very future oriented thinker, personal finance really struck an emotional cord within me. I consider this trait to be a double-edged sword. It is a benefit because I always plan ahead, and am constantly thinking about how I am going to support my family in the years to come. On the other hand, I tend not to live in the present, which causes me to miss out on some of the worry free fun college has to offer. I by no means don’t enjoy the college experience, I just tend to worry about the future more than the average person, which is reasonable considering the current economic climate. Regardless, the session with Professor Anderton on Tuesday taught me about bond and stock mutual funds, compound interest, and general investing strategies just to name a few.

On Wednesday, Tim Jerry ’00 taught us about how Holy Cross invests its endowment. This is a behind the scenes topic that never came to mind. It was definitely much different than personal finance, especially when it came to investment strategy. When dealing with an institutional endowment the standard deviation and return rates played a huge factor. Generally, when creating such a portfolio, the investments need to be more conservative. On the other hand, in personal finance you can take more risks in hope for a higher return. We ultimately created our own endowment portfolio and learned about hedge funds, real assets, fixed income, and equities.

Week three is flying by. Every day is a new opportunity to learn, and the information that is being presented has great practical use now and in the future. I cannot believe there is only 10 days left before I pack up and head back to CT for the summer. I’m making the best of each session, and can only hope that I continue to soak up all of the business knowledge that I’m being exposed to.

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Thank you, Frank! It seems like the teams have some stiff competition this year.  Can’t wait to hear more!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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The “New” Summer Business Program: Students become Consultants

This year, the  Summer Business Program has a new look!  Based on feedback from students and executives, we’ve decided to raise the stakes.  This summer, unlike programs in the past, our students are functioning as actual consulting teams.

Summer Business Program is a 4-week immersion into business practices.  The program consists of day-long workshops that fall under 4 modules: understanding business, business skills, leadership, and entrepreneurship. These workshops are taught by Holy Cross alumni who currently work in the business world and are teaching from real life experiences.

In addition to the workshops, SBP students are partaking in a competition.  In the past, 6 teams of 4 students were lead by an alum executive who provided them with a project.  This project was a hypothetical (but intensive) approach to creating a business plan or solving a particular business problem.

Due to the hardwork and success of the last few programs, we have had to devise a way to make the competition more challenging.  We gathered feedback from past executives and presenters and found a clear theme: the students are doing real world quality work.  So, we decided to give them a real world project.

Our office (the Ciocca Office of Entrepreneuiral Studies) presented an offer to the members of the Holy Cross Entrepreneurs Group in the Boston area: Give us a project and we’ll give you 6 competing consulting teams to provide a solution/service/plan – for free!

Needless to say, we had more than one interested company, but after serious deliberation, we have partnered with Mats, Inc. to help create a marketing plan and pitch for a new venture they are introducing.  In turn, Mats, Inc. will use the winning team’s plan to launch this project and our students will have gained real consulting experience.

The teams will still have an executive to act as mentor and advisor.  Also, a team from Mats, Inc will be holding status meetings to check on progress.  But, make no mistake, the students are running the show.  The teams are competing for a cash prize, bragging rights, and the chance to add successful marketing consultant to their resumes!

We hope this is the first of many real life ventures the Summer Business Program attempts.  Good luck to all and may the best team win!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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Spring Break Plans? Why Not ELW?

Considering the unexpected and, in my opinion, unwelcome snow-storm over the weekend, it’s not entirely surprising that I’m thinking about Spring already.  While I can definitely see the appeal of heading to warmer climates, I urge you to consider sticking around campus and participating in the Executive Leadership Workshop.  This is our longest-running and most popular program.  It’s a one-week immersion into the world of business: how to start a business, creating a business plan, valuation, growing a business, international business, and more.  It’s a crazy week of non-stop, hands-on learning.

Oh, did I mention it’s a competition?  Teams of 5 will compete against each other, developing a business plan for a new product or business that they will present to a panel of  mock venture capitalists.  The winning team gets a cash prize and a year of bragging rights.

Applications are due Friday, November 11th – so get started ASAP!

ELW is totally FREE!  All meals are included! This is a competitive program, only 40 seats available.  Visit our webpage, stop by the Prebusiness office, or ask someone who has participated for more info.  It’s worth it.

You can always go to Costa Rica next year.

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor