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Students Pitch Solutions for Local Business at Innovation Challenge

Group presentation

On Sunday, March 19th, HC Launch hosted its first in-person Innovation Challenge event since the pandemic. It was also Launch’s first event in the newly-built Prior Performing Arts Center.  The challenge was coordinated with a local business, Giesel Software Inc. (GSI), and some of the real-world problems they are facing.  Students pitched in response to one of two challenges; 1) to develop a product or 2) propose a real-estate solution for a rapidly growing business.

GSI’s CEO and founder, Brian Giesel, sat on the judging panel, along with alums Will Spangenberg ‘22 and Ted Pidcock ‘88. Continue reading “Students Pitch Solutions for Local Business at Innovation Challenge”
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Entrepreneurship Club Visits Local Startup

Experience shared by Alexander Christie ’24, Administrative Director of HC Launch.

This week I was one of fourteen Holy Cross students accompanied by the Ciocca Center director and entrepreneur-in-residence, Rob Murner, to get off campus to visit a local stuartup on February 21. HC Launch, the entrepreneurship club within the Ciocca Center, organized a site visit to Geisel Software, a software development company focused on robotics and artificial intelligence located in Worcester.  We were able to hear from a number of different people within this growing company including the office manager, a few engineers, and the founder/CEO, Brian Giesel. Feedback from students was that this site visit was an extraordinarily positive experience. 

Giesel has something for everyone. There were a number of computer science majors in attendance who certainly benefited from hearing about the career experiences of the engineers. Those of us who weren’t specifically interested in software learned a lot about the intricacies of this field, which will only become more important to understand as technology continues to emulate life. Brian also talked about the founding and growth of the company, as well as the challenges that led the company to where it is today.

There are two primary takeaways from this experience for me and according to Brian, these are two of the key ingredients to his company’s success.  Continue reading “Entrepreneurship Club Visits Local Startup”
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Holy Cross Student Investment Fund Attend Stock Pitch Competition in Michigan

Students on a plane

McKenna Best ’23 shares details of the recent stock pitch competition on February 9th, 2023 where twelve Holy Cross students jumped on a jet to the University of Michigan to attend the annual ENGAGE Undergraduate Investment Conference at Michigan’s Ross School of Business. This year was a particularly big deal as the conference experienced a post-COVID return to form: in-person networking, live-action presentations, and one-on-one engagement were all finally back. Having access to all of these opportunities provided invaluable insight and expertise to all attendees, arriving from prestigious universities across America and Canada.

The Holy Cross Student Investment Fund could have attended the conference without competing, but thanks to the hard work of the students involved, Holy Cross was chosen among hundreds of applications to compete including Thomas Keane ’24, JP McCarthy ’24, Maddie Ingram ’23 and John (Jack) Daly ’25.
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Ciocca Center Announces New Director

Rob Murner at head of class

“I’m very honored and excited to take part in continuing the excellent programs that David, Cassie, and Kathy have developed” shares Rob Murner, new director of the Ciocca Center for Business, Ethics, and Society “and we’re already in the planning stages for where we take the Center next!”

Rob joined Holy Cross in the spring of 2019 as an adjunct professor to teach the Business Fundamentals Lab. Commenting on his new role at the College, Rob states “I’m especially looking forward to meeting and interacting with the students and my door is always open.”

Prior to teaching he spent 30 years as a strategic and global executive where he focused on building enterprise value for public, private, and start-up organizations in the aerospace & defense, materials sciences, healthcare, manufacturing, and software industries. His work included engineering, program management, sales/marketing, company turnarounds, teaching/coaching, and corporate financial management to include international banking.

Drawing on these experiences we can foresee the Center to develop “an alumni-student mentoring program, and various efforts to connect with local business communities.” Rob goes on to share that “we will be initiating an outside-in look at what we have to offer and will be soliciting input from students, parents, alumni, businesses, and partner organizations within the College.”

Rob is a graduate of the University of Michigan (aerospace engineering), and Wright State University (MBA). He is a life member of the Beta Gamma Sigma academic honor society and U of M alumni community. He has conducted business in several countries including China, Taiwan, Canada, Europe, and Russia.

Rob started his career in the United States Air Force where he took part in the development of several aircraft, space, and jet propulsion systems. He lives in Shrewsbury Mass with his wife of 32 years, Christine.
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English & Art History Major Pursues Career in Investor Relations

My name is Audrey (Qianqian) Wang ‘25 and I am a rising sophomore at Holy Cross, majoring in English and Visual Art History with a Certificate in Business Fundamentals. This summer I am an office intern at the Ciocca Center for Business, Ethics, and Society. Some of my responsibilities include digitizing the Center’s files, drafting promotional materials, and identifying statistics to support the College’s celebration of coeducation next academic year.  

Earlier this summer I participated in the Fullbridge Professional Edge Program, a weeklong intensive, virtual program (online due to a COVID-19 surge) designated to pave the way for Holy Cross students to succeed in the demanding business world. Since its founding in 2011, the Fullbridge program has been uniquely positioned to help aspiring individuals at every level bridge the knowledge and skills gap with immersive, affordable training, reaching over 350,000 learners worldwide. Born into a business family in a metropolitan, fast-paced Chinese city and growing up in both Massachusetts and China, I felt the Fullbridge program has empowered me to step out of my comfort zone. I can now confidently analyze the discrepancies between Chinese and American business cultures.

The majority of my cohort were also first-year students exploring business. On the first day of the program, I was immediately fascinated by the face-paced yet highly interactive learning environment made possible by experienced coaches and passionate participants. We built relationships through daily virtual webinars, Zoom office hours, and breakout room discussions. Additionally, it was a great opportunity to make new friends on campus who share the same passion. 

We developed skills like data analysis, business IQ, design thinking, emotional intelligence, real-world problem solving, idea flow, and situational awareness which all matter to organizational excellence, test decisions made under pressure, and correlate with outstanding performance.

Continue reading “English & Art History Major Pursues Career in Investor Relations”
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Susan Killilea Coburn ‘92 P24 Advice for Business Career

 

“The ability to think critically, communicate effectively, and apply a strong work ethic are really key skills when you’re thinking about a career in business.”  – Susan Killilea Coburn ‘92 P24

Graduating from Holy Cross in 1992, Susan Coburn recently took the time to reflect on her years before, during, and after her time on the Hill. Due to her initial interest in law and history, she was drawn to the College because it checked all of her boxes, including being a strong liberal arts school, allowing her to major in History and minor in Spanish while also exploring a wide range of subject matter. She is very appreciative of the holistic education Holy Cross provides for students as well as the strong foundation on how to think critically and communicate effectively–two skills that will go a long way in the business world. Susan appreciates the strong alumni network the College has, helping her easily stay in touch with her classmates to this day. She found that the College’s social justice mission has greatly impacted her life and allowed her to gain new perspectives on pressing issues in the world today. Her husband Ed Coburn ‘93 is a JVC alum and an attorney practicing municipal law. She stays in contact with her HC friends, most recently through a group started by her classmates in the Class of ‘92, which acts as a grassroots anti-racism alliance.The group now has over 90 members and focuses on dialogue, understanding and action.  She and Ed have two daughters, with their eldest now attending Holy Cross in the Class of 2024.

“I was at Holy Cross for four years, which was an amazing experience, but I would say my connection with Holy Cross since then has been far richer.”  Continue reading “Susan Killilea Coburn ‘92 P24 Advice for Business Career”
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16th Annual Women in Business Conference

Student Committee

The 16th annual Women in Business conference featured energizing speakers, breakout discussions and live networking opportunities hosted virtually and on campus.

Drawing hundreds of participants from across the country and beyond, this year’s Women in Business conference followed a hybrid model, with on-campus and virtual events, including dynamic speakers, industry-specific breakout discussions and networking opportunities via the Whova app and Zoom.

“This year students were able to create community together on campus while alumnae were able to join virtually, allowing us to stay safe while also creating meaningful connections and lasting memories,” said Cassie Gevry, Associate Director for the Ciocca Center for Business, Ethics, and Society. “We look forward to bringing the community together again while still offering the virtual option to welcome everyone to contribute to the important conversations and support each other.”
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Experiential Learning at Holy Cross

STUDENT HEADSHOT

My name is Mackenzie Madden and I am a senior economics and psychology double major participating in the Business Fundamentals Certificate Program here at Holy Cross. Through my time at Holy Cross and through the Ciocca Center, I have felt the power of a liberal arts education while understanding the ways this type of education prepares students for business roles. I am actively searching for jobs within finance and consulting before graduating this spring.  I am confident that I will be ready to work these jobs after the preparation the Ciocca Center has provided for me. From Fullbridge to the Global Supply Chain workshop to job shadowing and internship opportunities, the Ciocca Center has ensured that all students are exposed to business industries early on in their college career and gain exposure to the alumni network. Continue reading “Experiential Learning at Holy Cross”
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Summer Internship Series: Alumni Connections in the Workplace

Last week my PepsiCo summer internship came to a close. After spending ten weeks cultivating a sales growth strategy plan for Bundaberg Brewed Drinks, I had the opportunity to present my recommendations to an audience of senior leaders at both PepsiCo and Bundaberg. It was honestly such a blast to show off my knowledge of the brand and my newly developed sales skills! While I’m confident that I added value to the Allied Brands Team with my project work, I wanted to use this blog post to reflect on the impact this internship had on me. More specifically, I want to highlight some of my key takeaways about business, sales, and PepsiCo. Continue reading “Summer Internship Series: Alumni Connections in the Workplace”
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Summer Internship Series: Reflecting on Certificate Experience

Caroline Quinn ’22 is pursuing the Certificate in Business Fundamentals and is checking off the internship requirement this summer.  Follow along as she reflects on her experience, lessons learned, and how her liberal arts education and Holy Cross network are helping her along the way.

Summer Series: Part One

I’m in the midst of my ten-week-long internship as a Sales Strategist with PepsiCo, and I’m happy to say that my experience thus far has been extremely captivating and enriching despite it being 100% virtual. For starters, I’m working on the Allied Brands Team which focuses on PepsiCo’s partners (like Ocean Spray and Voss Water) who independently produce/manufacture their products and then distribute/sell through PepsiCo. This is a symbiotic relationship with this arrangement because the Allied Brands benefit from PepsiCo’s nationwide presence and reach, and PepsiCo benefits from selling products that it doesn’t produce or typically sell. My particular project is oriented around an Allied Brand called Bundaberg Brewed Drinks. Before PepsiCo partnered with Bundaberg in 2017, it had never sold a craft soda. But now, PepsiCo is highly competitive in that market because of this partnership. Bundaberg’s top-selling product is ginger beer which is a premium, non-alcoholic, craft soda that is commonly used as a mixer. Regarding my project, I’ve been tasked with creating a feasible strategy to grow Bundaberg sales by 4X in the US. While this is a tall order, I am confident that I am putting together a really great pitch that I’ll present at the end of my internship. Much of my confidence can be attributed to the Ciocca Center and Holy Cross as a whole.  Continue reading “Summer Internship Series: Reflecting on Certificate Experience”