I have always had new ideas. Along with those ideas comes with the excitement of trying something new, of creating something novel. Most of my ideas (even my best ideas) … are garbage. They wouldn’t make it in the real world. They wouldn’t succeed outside of my own head. Because at the end of the day, nobody has room in their kitchen for an English muffin separator or fireplace tools with a built-in vacuum. My latest idea was the least glamorous of them all. A dog food company. The dog food idea was inspired by my own dog Gracie. Gracie had boring kibble every single day, she was also sick a lot of the time too. I fed her kibble because it’s what everyone feeds their dogs and because it was cheap. It turns out that kibble was making Gracie sick. I had heard about homemade dog food and gave it a try. On the homemade diet, Gracie had more energy, a shinier coat, and was overall healthier. I looked for similar fresh dog food on the market and found only very expensive products that used expensive ingredients. I knew that feeding a fresh, homemade dog food was simply better for the overall health of the dog. I decided to create a dog food with simple, inexpensive ingredients. Continue reading “Startup Spotlight: Matt Gasparrini ’20”
