The spring 2023 semester started off with 177 students participating in five concurrent virtual business workshops. The week of January 18-22 was led by 70 alumni presenters and mentors in the following areas:
-
- Fullbridge Professional Edge: This simulated workweek provides exposure to the basics of business and an opportunity to collaborate in teams through active learning culminating in a final presentation.
-
- Special congratulations to Team Adidas for the innovative growth idea securing them each the top prize of a $300 Apple gift card! Will Croce ’25, Will Sampson ’24, Ignacio Sanchez ’26 and Thomas Foster ’26 let by cCoach Carmen!
-
- Corporate Finance & Banking: With virtual tours at top banks and overviews of corporate finance, corporate banking, and asset management, 20 students spent two days gaining a comprehensive understanding of the industry. Opportunities to understand the application process and culture of the industry included a recruiter panel and a virtual networking event.
- The new Entrepreneurship Fundamentals Workshop was led by Bob Allard ’91 and Michael Yatco ’06 where they discussed the entrepreneur’s mindset with 15 students working through business strategy and innovation..
- Interview Prep: Personal branding and a core value proposition are key to successful interviewing. 60 students further developed their elevator pitch and practiced interview skills with the Center for Career Development followed by successful career tips from notable alumnae.
- Marketing Communications & Sales: Alumni led 45 students through the practical exploration of advertising, marketing, sales, and public relations. Teams competed in the PepsiCo Challenge, each tasked with bringing SodaStream to campus for individual use.
- Fullbridge Professional Edge: This simulated workweek provides exposure to the basics of business and an opportunity to collaborate in teams through active learning culminating in a final presentation.
Many of the students participated in more than one opportunity as they worked towards Business Certificate Program completion, including the month-long Excel Tutorial offered during the month of January.
