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Pitch It!

Inspired by alum who wish they had more experience in public speaking while on the hill, Pre-Business decided to host a workshop.  Professor Pat Bizzell of the English Department, who specializes in rhetoric, was happy to work with the Pre-Business students.   In the interest of time, we asked students to rsvp with either a product or personal pitch already prepared.  After a short intro regarding style, arrangement and delivery, Prof. Bizzell gave the students time to apply these techniques to the pitches they brought to the workshop.

We set up the video camera and one by one the students stood in front of the room to deliver their pitch.  Rather than show the footage in front of the group, it was emailed to each student to watch themselves on their own time.  This would bring Prof. Bizzell’s constructive criticism to the next level!

Do you have a personal or product pitch?  Keep an eye out for our next public speaking workshop!

Public Speaking 111213

Cassie
Associate Director, Entrepreneurial Studies
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This is Summer Business Program: Part 4

Here’s another one from Frank DeLeo ’14!

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Week four began our quest to obtain a victory on Friday after all the trials and tribulations of the Summer Business Program. The stress and anxiety set in early when trying to perfect our presentation. Every bullet, every sentence, and every movement had to be rehearsed and scripted. The PowerPoint needed to be clear and concise to get our ideas across. Most importantly we needed to look and sound our best in order to be the epitome of a real business presentation: professional.

The week began with a session on career planning. Taught by Pam Ahearn and Amy Murphy, we learned the nuisances of navigating the Holy Cross website and LinkedIn to find alumni not only for internships and jobs, but also for informational interviews.

The Holy Cross network is a phenomenal resource that I will continue to tap into during my last two years at HC, and even after graduation. I still don’t know what I want to do with my life after college, but I have a strategy to piece together my varying interests. By taking advantage of everything Holy Cross has to offer: the academic internship program, study abroad, ELW, SBP, etc, I can gain a better understanding of my likes and dislikes.

During my journey, I know that the network is always there for me to ask questions. The most important take away from the session was that alumni want to help, so I should never hesitate to contact them. After Monday, my two primary summer priorities became networking and setting up my LinkedIn profile.

As the week went on we were taught how to use Microsoft Office tools such as PowerPoint and Excel. Wednesday’s session on PowerPoint and presentation skills with Jessica Blau’08 and Roger Lobo ‘04 provided pertinent information to incorporate into the pitch.

During the session, we learned about tips and tricks for PowerPoint, verbal delivery, and slide content. My team took this new knowledge and touched up our presentation before we asked Ms. Blau to film our first dry run. I always hate watching myself on film, but the team and I discovered a lot from watching ourselves. We were able to see areas in which we could improve and mistakes that needed to be corrected by Friday. Thursday was the day to make those corrections.

When Mr. Correia told us that Thursday meant perfection, he wasn’t kidding. The team had no idea what to expect at 10 a.m. for the start of our meeting in Smith 155. We began with sharing all of the new information we had learned in our sessions, in addition to our perfected PowerPoint. From there, we jumped right into the dry runs. Every movement and sentence was scrutinized. People forgot lines, swayed in place, stepped forward wrong etc. Each time we made a mistake Mr. Correia would say, “Do it again.”

After a few tries, we got the hang of it. All that remained was being able to control our nerves the next morning and remember the transitions. We were confident in the content of our presentation and our ability to pitch the information. We simply needed to execute.

At 2 p.m., Mr. Correia had to go talk to the parents at Gateways. His wife couldn’t make it, so he needed someone from the team to go with him. I volunteered to talk to the parents with the mentality that I’d be sitting on a panel answering questions. Oh how wrong I was. It turned out that I had to speak in front of an almost full ballroom of parents with no preparation. I was terrified, but it was a great public speaking experience. I told my story and explained how the parents should let their children grow up, but still be involved in their lives for support and advice.

After my near heart attack, the team reconvened and decided to go practice separately for tomorrow. We had rehearsed so much that we needed a break to get our heads on straight. Mr. Correia left us to work by our own accord, and trusted us to be ready for game time, 10 a.m. Friday morning.

We were as ready as we’d ever be.

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I can’t wait to find out how they did!  Thanks again, Frank!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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Welcome Back & Upcoming Events!

It’s a new year, a new semester and a new blog post!  We hope you all had a nice long winter break.  We’ve got a great spring schedule planned and are looking forward to seeing lots of new faces at our events.  Make sure to check the COES & Prebusiness calendar regularly so you don’t miss out.

Here is a quick look at the 2 speakers we are co-sponsoring with Career Planning next week.

Leadership Careers After Holy Cross:

Hear from Crusaders turned Corporate Executives

Fred Eppinger ’81

President & CEO of The Hanover Insurance Group

Dick Lavey ‘89

Senior Vice President, Chief Marketing and Distribution Officer

Tuesday, January 31 • 6:00-7:30pm • Hogan Jenks Suite A

Fred Eppinger returns to Holy Cross to speak about The Hanover’s Future Leaders Program, his leadership journey, and the insurance industry.

Space is limited so please RSVP in Crusader Connections by Monday, January 30th. After you log-in, click on the “Workshops/Events” tab. Attire is business casual.

For more information on Fred Eppinger and The Hanover Insurance group, please click on the following links:

Leader’s Edge Magazine “The Wizard of Worcester”

Fred Eppinger Profile – Holy Cross Magazine

“Think Public Relations is About Schmoozing and Spinning?”

Eric Starkman

President and founder of STARKMAN, a New York based public relations agency.

Thursday, Feb. 2 • 6:30 p.m. • Hogan  Suites B & C

Check out this great article about the event!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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Women in Business 2011

On Saturday, October 22, we hosted the sixth annual Women in Business conference here on campus.  With over 150 alumnae and students in attendance, the conference was a huge hit!  The Prebusiness office wants to thank the student organizers  Juliana Biolsi ’12, Kristen Buonassisi ’12, Lauren McCarthy ’12, Christie Cannone ’14, Haley O’Brien ’13, Stephanie Pajak ’13, and Lauren Esposito ’14, for their hard-work and dedication to this event.

If you weren’t able to attend, Juliana and Kristen wrote a great recap for the Holy Cross website:

Women in Business Conference Continues to Inspire Students, Alumnae

Save the date for next year’s conference: October 20, 2012!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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Summer Business Program: Week 3

Quinn is back with another SBP post!

Quinn Korzeniecki is a senior English major with a Pre-Business concentration. She is editor-in-chief of The Advocate, a progressive online publication at Holy Cross, and works as an assistant in the Vice President and Dean of Academic Affairs Office. As a participant in the Summer Business Program, she hopes to learn more about marketing and advertising aspects of business. Quinn aspires to enter into publishing either in the editorial, marketing, or advertising departments.

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Wow, how quickly time passes when you’re learning about the different aspects of business!

As I said at the end of my last post, on Wednesday we learned about what it means to work in the financial sect of the business world as a venture capitalist and how to choose the best way to fund a new business. We learned about Warren Buffett’s amazing work as one of the most successful venture capitalists in his company, Berkshire Hathaway. As a member of a venture firm, one must value companies based on their profitability, growth, and risk. I learned a term I never heard of before: EBITDA, which means “earnings before interest, tax, depreciation, and amortization.” Tom Flynn instructed us to throw that term into a financial interview to clinch the position. In the end of the session we were sent off into our groups and assigned the task of picking which company we would buy stock in, either Facebook or Google. Although I am obsessed with social networking, my group ultimately picked Google because a new social networking site will probably enter the spotlight within the next year or so and make Facebook obsolete.

Two former football playing Holy Cross alumni came in on Thursday to speak about marketing and sales. Peter George, the CEO of Fidelis Security Systems, spoke about the qualities of a successful salesperson. He filled us in on SPIN, or the science of selling, which is a four step way to assure that you are maximizing your potential as a salesperson. Since I am competitive, smart, hard-working, and a team player, I could definitely see myself going into this field of business! Terry Waters, the CEO of the Yankee Group, taught us about B2B (Business to Business) marketing, through which companies sell products and services to other businesses that in turn sell them to the consumer. The best marketing departments have board commitment, knowledge of the target market, and have a clear, quantified, focused, realistic, and resourced marketing plan. All companies want to have a combination of vision and ability to execute, and those that fall short either run out of money and need to ask for more debt or equity or fail. It’s survival of the fittest in America these days!

On Friday, Ian Dowe, another football alumnus came to Smith Labs 155 to speak with us about advertising. This workshop was completely different from the previous ones: we were asked to bring in magazines and links to advertisements on Youtube and used these ads to learn what runs through the minds of those working in an advertising firm when they are creating one of these promotions. After analyzing a nail polish ad in which a woman’s fingernails matched the eyes of a tiger and wore a large diamond ring, I realized that advertisements do indeed play into our wants and desires: we all want to be more desirable, and advertisers play into this to get you to buy their product. We broke into our groups with the task of advertising a product: my group created a new product, the “Shrup,” or shrinkable and portable cup. It was interesting to learn about the thought that goes into advertisements and it was even more beneficial to advertise for a product ourselves.

After a weekend of relaxation, shopping in Providence, and more relaxation, we got back to the grind. Monday morning we received a brief introduction to microeconomics with Professor Cahill. We learned about making decisions based on weighing opportunity costs. In our teams, we competed against each other making deals that served as examples of imperfect competition: a lot of friendships were broken by cheating team members, but they made amends in the next round when we made bids on bonds. Some ended up winning by a large margin to keep the peace (but I don’t think that’s how it would work in the real world). In the afternoon we learned about business organizations ranging from sole proprietorships to corporations. All in all, the past four days were a great success, and I look forward to learning how to use Microsoft Excel in the business world.

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Thanks, Quinn! If you have any questions about SBP, please email us at prebusiness@holycross.edu. Don’t forget to find us on facebook!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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Summer Business Program: Week 2 part 1

Our guest blogger, Quinn, is back with more from SBP.  I’ve asked her to share a brief bio this week as well.  ENJOY!

Quinn Korzeniecki is a senior English major with a Pre-Business concentration. She is editor-in-chief of The Advocate, a progressive online publication at Holy Cross, and works as an assistant in the Vice President and Dean of Academic Affairs Office. As a participant in the Summer Business Program, she hopes to learn more about marketing and advertising aspects of business. Quinn aspires to enter into publishing either in the editorial, marketing, or advertising departments.

On Friday, we learned about something for which my dad would be very proud of me if I could only accomplish it: personal finance, investments, and mutual funds. Professor Anderton taught us all about the similarities and differences between stocks and bonds. He stressed the importance of setting up a financial plan to control spending after graduation. Also, we discussed how profitable long-term investments can be especially if we start at our young age. Because of this workshop, I plan on saving the first significant amount of spare cash that I earn, investing it in stocks, and praying that in 50 years it will amount to 5 million dollars like it did for Susan Smith in the example. Hey, a girl can dream.

Along the same lines of personal finance, Professor Chu lead Monday’s workshop on accounting. We learned more about the individual shareholder’s piece of profit from stocks in the company. In the afternoon we learned about the terminology needed to understand the business world in general: one of the most interesting things I learned was that companies are obliged to report risk factors to the Security Exchange Commission. Therefore, when we had to list the cons of investing in the insulin pump company Insulet we realized that a natural disaster like the tornadoes that recently tore through Massachusetts could demolish the company’s only storage warehouse. Yet, sometimes the future benefits outweigh the present risks, and my group ultimately decided that we would invest in Insulet.

Monday night we enjoyed a banquet-style dinner and discussion with Peter Mondani, VP of Human Resources for General Electric, who taught us about business models, personal branding, and careers. We learned that it is best to “influence without authority” by changing the opinions and viewpoints of others although you’re not in an authority position. Exude confidence but admit to making mistakes and learn from them. Also, apparently we women get red necks during interviews when we get nervous. I guess I’m “investing” in a scarf for my quickly approaching job interviews!

Tuesday afternoon focused on the job/internship search and networking. I found this particularly helpful since I’m entering my senior year and feel helpless in planning for the real world. I learned the best way to reach out to alumni and maintain informal and beneficial relationships. All in all, I’ve learned how to balance my personal finances, invest in stocks and bonds, and plan for attaining my first full-time job.

Wednesday we learn about what it means to work in finance: don’t let the English major fool you, I also enjoy math!

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Keep an eye out for Quinn’s posts throughout the month!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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Summer Business Program: Week 1

Quinn Korzeniecki ’12, is our SBP guest blogger.  She’ll be giving you an insider’s view of what SBP is all about!

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“Consult not your fears but your hopes and your dreams. Think not about your frustrations, but about your unfilled potential. Concern yourself not with what you tried and failed in, but with what it is still possible for you to do.”-Pope John XXIII

Hi, I’m Quinn Korzeniecki and I am a participant as well as a program assistant for the 2011 Summer Business Program. For the next four weeks, I will be blogging about the fun and interesting goings-on of the program that occur in workshops and among participants during free time.

I didn’t know what to expect upon arrival to Holy Cross, and was shocked to see that the campus was deserted (of course, this was the day after all the seniors graduated, packed, and moved out). I was nervous and excited for the program to start: what would I learn? could I build connections with the speakers? would anyone be able to help me down my career path? will I do well with the tasks assigned to me?

I was more than relieved when we kicked off the program Tuesday night with a brief overview of the next month by Professor Chu, followed by a delicious meal in Hogan. Here we had our first encounter with the two speakers for Wednesday’s kick-off workshop on leadership, Moira Garvey ’78 and Mary Ann Rettig-Zucchi ’76 of the Jupiter Consulting Group. We “broke the ice” by playing games of bingo and making conversation with the help of question cards.

On Wednesday, I learned more about myself and my leadership traits than I ever knew possible. Moira and Mary Ann defined the word leader and explained the best characteristics of a leader, then used our 5 Dynamics personality test to identify the leadership strengths in each of us: I learned that I am effortless in communicating and forming groups as well as executing and carrying out plans. They placed us in groups according to our strengths (I was with the communicating “Excite” group) and gave us a stack of index cards and paper clips, then introduced the competition to see which group could build the tallest free-standing structure. It was really helpful to learn about myself through my interaction with others since a leader must have a keen self-awareness as well as an ability to communicate ideas with other people. It also helped that my group tied with another and won Peanut M&M’s!

We jumped back into action early Thursday morning with a workshop on Faith, Values, and Ethics taught by William Messenger, Executive Editor of the Theology of Work Project, Inc.. Here we learned about our own personal values and how they fit in within the world of business. We acted out some scenarios in which people were trapped in moral dilemmas in the workplace and we brainstormed the best ways to avoid making unethical decisions simply to please others or keep your job (and most times being ethical leads to increases in trustworthiness).

Tomorrow is another day, and I’m looking forward to the next few weeks!

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Keep an eye out for Quinn’s posts throughout the month!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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No matter what they tell you, your GPA really does matter

Yes, I realize the timeliness of this post.  And, I am aware that it might even be a little cruel, but after surveying recruiters, it’s undeniable -if you want a job in finance, you have to boost your GPA.  There’s no way around it and unfortunately the minimum keeps climbing.

An alum at JP Morgan gave us the following cold-hard facts:

  • JP Morgan won’t hire anyone below 3.4 (there was an addendum that if you manage to WOW someone in hiring, he’s seen one or two 3.2s sneak in, but it is rare.)
  • The average cumulative GPA of new hires is 3.5
  • Some colleges and universities have long-standing grade inflation practices.  You might have to work harder for your 3.5 than the next girl/guy (and you’ve earned it), but on paper it all looks the same to recruiters.
  • It’s a MYTH that it’s okay to have a rough semester your freshman year. In the world of finance, everything counts. Find a tutor, join a study group, do anything to earn those few extra points – you need it.

So, keep up the hard work and realize there is a reason you are living in Dinand.

COES wishes everyone good luck on their finals!!

Don’t forget to find us on FACEBOOK!

Keep an eye out for our FINANCE BOOT CAMP posters throughout campus and watch for an upcoming post with more info!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor
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A Growing Gem of a Club- CAM!

Please welcome guest blogger, Abaigeal Healy ’11, Co-Chair of CAM.

The CAM Club stands for the student-led communications, advertising, and marketing group on campus. CAM Club is offered by the Ciocca Office of Entrepreneurial Studies and Pre-Business Program in association with Professor Chu. The purpose of CAM is to educate students in communications, advertising, and marketing, and to expose them to the many careers in these fields. This is a unique club on campus because there are no specific advertising courses offered at Holy Cross. CAM Club can sufficiently supplement a strong liberal arts education.

CAM can act as an introductory course to the marketing/advertising industry. The club intends to help students prepare for summer internships offered through programs like The Summer Internship Program, which is affiliated with the on campus Career Center. If offered one of these competitive internships through SIP Holy Cross students will more than likely be working with students from other colleges and universities who specialize or major in communications, advertising, or marketing. CAM can prepare Holy Cross students to excel in these internships.

CAM consists of workshops, career panels, and on campus project campaigns. In a typical meeting the club will discuss current events and hot topics in the industry. AdAge Magazine is delivered weekly and is available for students to read and study. A specific topic is discussed and elaborated on each week. For example, CAM has discussed the importance of social media in today’s society and how to market to Generation Y. The club has also started to collaborate with other groups on campus to help them generate advertising campaigns for activities and events. Eventually, CAM hopes to become the in-house, on campus agency for fellow student-led organizations. CAM brought one speaker to campus this year and hopes to bring more next year. The featured speaker was Kerry Dyer, a father of one of the students in CAM Club. Kerry Dyer is the Publisher of US News and World Report. A dinner and talk was set up in collaboration with the Pre-Business Program.

CAM is a young club and has recently applied to become an RSO (recognized student organization) on campus. Becoming an RSO will help advertise this club to freshman, sophomores, and juniors who are looking to specify their studies and interests. CAM is open to students of all classes and majors and is looking to build up its membership. For all you interested and creative students, come learn what it is all about! The new Co-Chairs for Fall 2011 and Spring 2012 will be Harry Chiu, Kelsey Russell, and McCall McIntyre. Please email Prebusiness for more information.

–Thanks Abby! Be sure to check out CAM next semester.

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor